Achieve PR goals with highly customizable and actionable reporting you can't get in Google Analytics
June 28, 2019

Achieve PR goals with highly customizable and actionable reporting you can't get in Google Analytics

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* for tracking competitors, share of voice, and brand sentiment, as well as earned media. We report these details up in the organization monthly, quarterly, and annually.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros

  • Very intuitive and interactive reports
  • Excellent support in creating reports as well as with strategy
  • Very versatile selection of tools for everything from social media tracking to generating contact lists

Cons

  • Does take some careful planning to set up reports correctly, but they help with that.
Cision Communications Cloud is great for lean marketing organizations or larger teams. I recommend you have at least one person on the team who has some ownership of the tasks and goals for using it. As with everything in marketing, know what your goals are so you can customize the experience to demonstrate those goals. If you're just winging it, your reports will be just as frivolous.

Transition from TrendKite to Cision Communications Cloud

They have great ideas and seem genuinely interested in our success,

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