Simplifying the life of a Brand Engagement and Outreach Coordinator
June 28, 2019
Simplifying the life of a Brand Engagement and Outreach Coordinator
Score 10 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
Cision Communications Cloud (TrendKite)* is being used by the brand engagement team who then distributes applicable information to various marketing teams and heads of leadership. We primarily brought on the platform to solve our reporting needs, of which it's provided a great solution. The social analytics it has provided has been incredibly valuable and the ability to build reports directly in the platform has been a huge time saver. What has really stood out the most, is how robust the system is while retaining a really user-friendly and clean interface.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Pros
- Excellent customer service! The team is truly engaged with our brand and ready to help at any point.
- In-depth analytics and reporting that will simplify and streamline your campaign management.
- Straightforward, easy to use interface, that doesn't lack capability. If you've sat through as many platform demos as we have you know this isn't the industry norm. In a sea of platforms that all seemed to be the same, Cision really stood out to us!
Cons
- I know that it's tougher with Facebook privacy rules, but deeper insight and tracking abilities for Instagram would be fantastic. The ability to track sponsored content or specific posts would also be great.
We used Dash Hudson prior to starting Cision Communications Cloud. It worked well for us for a while but gradually became less and less efficient. Switching from a platform that's primary focus was Instagram and influencer based to Cision Communications Cloud (TrendKite)* was a huge shift. Cision Communications Cloud easily delivers 20x the capabilities of our previous platform. It's simply not a comparison at all. The positive impact it has had on our workflow has been immeasurable.
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