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Cision Communications Cloud - one among many
September 03, 2019

Cision Communications Cloud - one among many

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* service both as a global solution and for the specific segments and markets/regions. In my case I monitor all Russian-language publications. I mainly use it as an instrument for monitoring and evaluating the efforts of my department both quantity and quality wise. Also, I monitor competitor's activity via this tool.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Reporting and visuals features are quite good - excellent for presentations
  • Representation of the regional publications (non-English)
  • Customer Service - quick and responsive.
  • Regional journalists database still requires serious update. For example, in Russia (big one, obviously) there are thousands of regional publications, influencing regional agenda more than federal or all-Russia media. Cision (TrendKite) has poor representativeness of these kind of media, thus missing the point of high-quality service provider. I could not rely 100% on Cision because of this.
Vuelio.
Well suited - when you're a big company with hundreds and thousands of publications quoting you every day, this is a good instrument to measure trends and dynamics. However, when you're a middle-sized or a small company seeking help in monitoring and reporting, this might be a bit overcomplicated (because of the manual monitoring efforts on top).

Transition from TrendKite to Cision Communications Cloud

Global media market is quite dynamic and competitive, and new companies are constantly appearing, therefore I could not insist on one and only company/service, whereas I would prefer to use the service that exceeds my expectations rather than crush them.