Item: Cision Communications Cloud
Rating: 8
Author: Verified User

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

It is being used across some, but not all, of our client accounts in the PR agency. The main problem it helps us address is evaluations of client campaigns and presenting hard metrics that can help us illustrate value.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros and Cons

Pros

Tailored reporting
Quant metrics
Clear analysis and visual interpretations

Cons

Sentiment nuances
Breadth of media covered
Picking up incorrect/irrelevant articles

Alternatives Considered

Meltwater Media Intelligence Platform and Vuelio

Cision Communications Cloud / TrendKite offered better reporting and better UI. We still rely upon Vuelio media monitoring however, as this is more robust and reliable than Cision Communications Cloud.

Likelihood to Recommend

Good for client reporting and time-saving in the evaluation stages of a campaign. It's always on/live tracking so you don't have a large amount of work at the end of a campaign

Less appropriate as a media monitoring tool for daily or weekly analysis of news agenda, media titles, more qualitative details ie. sentiment.

Transition from TrendKite to Cision Communications Cloud

Support Rating

Slightly slower than I would like in troubleshooting responsiveness, particularly when something has broken in the news that the platform isn't picking up properly - it can leave us on the back foot.
The building of client profiles on the platform can be a little too laborious in terms of back and forth and take too long to get up and running

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Tech Agency Review of Cision Communications Cloud

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