Cision Communications Cloud strengthens PR efforts
September 16, 2019

Cision Communications Cloud strengthens PR efforts

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Public Relations Department uses this tool. It provides us with analysis and tools to communicate those results. We also use it to research media contacts and outlets, measure results and track messages.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Communications Tools: once you create the initial reporting request, it will create graphics, newsletters, and PowerPoints for you to share these results with others.
  • Dashboard: It gives you a quick peek at trends based on areas you identify (share of voice, messages, spokespeople, competitors).
  • Customer Service: The chat function is fast and efficient. Requests are responded to quickly. Everyone is positive and helpful.
  • Needs to fully merge under one roof and price its Cision media database. The PinPoint tool is nice, but the general media database is not robust.
  • Too much confusion over what you get and don't get in the price you pay.
We've used a variety over the years. They all worked well based on what and how we used them at the time. We selected Cision Communications Cloud (TrendKite)* for this year and the next based on the dashboard and communications tools they offered.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
It's well-suited for PR professionals looking to target their message and outreach. It is not well-suited for mass media pitching or tracking without effort. You need to filter results. You also have to invest time in creating and identifying tracking perimeters.

Transition from TrendKite to Cision Communications Cloud

The people are responsive and helpful.