Loving Cision Communications Cloud after our Meltwater breakup!
September 20, 2019
Loving Cision Communications Cloud after our Meltwater breakup!
Score 10 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
The communications team (part of the marketing dept) uses Cision Communications Cloud (TrendKite)* to track the coverage and impact of publicity efforts. These impact analytics give us a sense of what platforms/channels to prioritize as part of our broader digital strategy.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Pros
- Social integration.
- Competitor comparison.
- Impact metrics.
Cons
- It's difficult to limit search terms for our needs.
- It's difficult to separate product offerings that have overlapping campaigns and search terms.
- Lack of performing arts expertise.
We switched from Meltwater last year. The only thing we miss is the daily mentions newsletter. But Cision Communications Cloud's dashboard and customer service are far superior.
Comments
Please log in to join the conversation