Triblio is a well performing, robust ABM platform
April 20, 2019

Triblio is a well performing, robust ABM platform

Jack Moberger | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

We use Triblio to create and manage ABM campaigns for our top target accounts. These campaigns include display, web personalization, CTAs on our blog, and other bulk actions specific to different audiences. It's used by our marketing department, but enables sales to create really targeted outreach based on account activity on the site.
  • Design templates for CTAs.
  • Audience Management.
  • HubSpot Integration.
  • Daily account activity digests.
  • Can be tough to get started on your own, but their Account Managers are amazing!
  • Reporting could be more in-depth.
  • + ABM accounts are becoming much more interested and consuming quite a bit of content.
  • + There's less time spent managing CTAs in hacky tools that don't work well.
  • Sales outreach is much easier, accounts are warmed.
We chose Triblio because we had used it before and the product is tried and true. It does exactly what we need it to, with few bells and whistles. Just a reliable, working product with great ROI.
Well suited: Provides a clear list of target accounts, and lots of web properties to send them to. We have a blog, microsites, and lots of content that we can leverage in our campaigns. Our display ads are used to drive users to content, and then sales follow up based on content consumed.
Poorly suited: low ACV customers who do not justify quite such personalized outreach.