Triblio - A great ABM platform
Updated September 10, 2020

Triblio - A great ABM platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

Currently, Triblio is being used by the marketing team with plans to expand within the sales team as well. We utilize Triblio for targeted account-based display advertisements, as well as site overlays and web personalization. Triblio allows us to take a targeted approach to advertising, and to offer tailored content to key accounts.

Pros

  • Integrates with Salesforce - as we take an ABM approach, leveraging the data in Salesforce to target key accounts is key to success.
  • Provides many personalization options - Triblio makes it easy to personalize your webpage so that you can offer a tailored experience based upon what you know of key accounts
  • ABM Ads - it offers a platform to upload and deploy targeted ads to key accounts and buyers

Cons

  • Reporting - I think there is still more to be done from a reporting process, but haven't been able to dig in much to uncover more.
  • User Experience - while some of the functionality is intuitive, other pieces are harder to navigate. Also, the terminology on the site can sometimes be a bit confusing as to what each button/section does.
  • Enablement - ABM is a bit newer, so I think they can be doing a bit more to ensure we get off on the right foot utilizing all the important and cool features they offer.
  • We anticipate seeing higher levels of awareness for our brand by leveraging the broader capabilities.
  • We hope to see quicker conversions of key accounts.
  • We hope to see quicker expansions with current clients.
We felt that Triblio had greater support and overall functionality between web personalization, site overlays, and serviced advertisements.
If you are looking to start or augment ABM activities, I think Triblio is a great start. It is something that your team needs to be prepared to invest in (both time and money). It definitely isn't something that is suited for just trying something new, you need organizational alignment and clear goals around what and why you are leveraging the tools.

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