Item: TrustRadius for Vendors
Rating: 7
Author: Verified User

Overall Satisfaction with TrustRadius for Vendors

Use Case and Deployment Scope

Review Acceleration Program
TrustQuotes Library
TrustQuotes for Web
TrustProfile (Premium Profile)

TrustRadius helps when it comes to providing social proof to customers. We can then deploy those quotes across web properties, to sales reps, and other departments. Marketing manages it, then deploys it out.

Pros and Cons

Pros

Their hands-on model is great. I have a dedicated connection who is able to help me find ways to leverage the TrustRadius reviews.
Their product is growing, so it's a good way to help be a part of the product growth.

Cons

Their technology is a bit behind some of the other popular sites, so the leverage we get is a bit of a step behind.
The amount of leads given/offered from TrustRadius aren't as numerous as the other sites.

Goals with TrustRadius for Vendors

Increase brand awareness
Manage brand reputation
Scale customer proof through reviews
Third-party validation of marketing claims
Identify candidates for case studies & advocacy
Increase landing page conversion
Create sales enablement content

We've seen a lift of 20% on a landing page where we've used the widgetl

Alternatives Considered

We've used G2Crowd (which is a bit more of a robust product, and ranks a bit higher in SEO), and the Gartner family of sites. TrustRadius is working hard to add functionality, but in terms of personal sales wins, I've seen more traffic from other partners.

Usefulness of Review Content

If anything, it is a really good way to make quotes modular. I'd want to find more ways to inject them.

Experience Working with TrustRadius

They're really great and attentive to our needs.

Likelihood to Recommend

Ultimately, you should diversify your review portfolio. TrustRadius has been a good partner, and very attentive. They're certainly better for a company that is a bit more established to build out their diverse portfolio than the first one to go with.

Comments

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Patrick Hansen
(Vendor Representative) commented 9 years ago
Thank you for taking the time to share this feedback. As the Head of Customer Success at TrustRadius, I'm especially grateful to be described as an attentive and strategic partner. Thank you! I'm also thrilled to hear that you've tested and confirmed a 20% lift in conversion on landing pages where you've used the TrustRadius syndication widget. As you know, this is one of several ways we help infuse the voice of your customer into sales and marketing initiatives. For most software vendors, a 20%+ lift on key points of conversion like pricing pages, demo requests, and PPC landing pages represents a tremendous boost to your inbound efforts and to your bottom line. It's true that we have moved away from offering paid lead programs, since paid leads are typically a tiny slice of most software vendor's overall demand gen programs. You can read more about that strategic choice here: https://vendors.trustradius.com/why-we-turned-away-from-paid-lead-generation/ Consequently, we have not built out lead-related dashboards to compete with G2Crowd and other sites that focus on converting their traffic to salable leads. We're focused instead on creating high-quality content that is extremely valuable to both buyers and vendors and that is available on a site that doesn't "pounce" on visitors. We believe that savvy B2B buyers see through low-quality directory sites. We are on a very different arc in terms of platform development. We *will* be releasing many more self-service features in the coming weeks and months to make TrustQuotes more portable, improve reference management, and share more insights into buyer activity on TrustRadius. I hope you'll continue with us on this journey. And I appreciate your patience and your partnership along the way! Sincerely, Patrick Hansen VP Customer Success, TrustRadius (512) 560-1020

TrustRadius and Team are great at guiding companies.