Our Marketing department has implemented TrustQuotes for Web on the main website as well as on individual SEM landing pages. We use this to efficiently manage and display customer quotes to establish trust with prospects and increase conversion rates on lead forms.
Well suited for easily displaying a dynamic assortment of customer testimonial quotes on web properties without requiring developer involvement.
Likely best suited to boosting form conversion on websites offering consumer products or products with a lower end price point.
Can be used to generally validate and build brand trust for B2B and higher price point products (such as a large software suite). In such cases, it may be hard to tie directly to pipeline generation as these have longer sales lifecycles involving multiple (often manual) touch points.