Insightful customer content if you have the time and resources to put in
Updated December 11, 2018

Insightful customer content if you have the time and resources to put in

Ella K. McKown | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrustRadius for Vendors

  • Review Management Program
  • TrustQuotes Library
  • TrustQuotes for Web
TrustRadius improves our brand awareness and visibility within the review site space as well as across the internet. Our corporate communication team is most involved as well as our customer experience and field marketing groups.
  • The TrustRadius TrustQuotes library is very easy to navigate; great UI.
  • TrustRadius handles the review targeting and execution of review campaigns so you can focus on your day to day tasks.
  • TrustRadius account managers act as consultants for your entire review site strategy
  • Having specific KPIs built into their programs would be helpful.
  • Increase brand awareness
  • Manage brand reputation
  • Third-party validation of marketing claims
  • Improve sales efficiency
TrustRadius impacted our business by increasing our rating and reviews above our competitors. They have helped us to manage our brand reputation and increase our brand awareness.
TrustRadius increased our rating and reviews. However, the time we spent in doing so was much higher than other review sites where we also increased our ratings and number of reviews.
The quality of content we gathered from our customers was very good. With other review sites you don't get long, well-crafted sentences and content from customers. But with TrustRadius, the customer content was specific and targeted, which can be very useful in marketing campaigns.
TrustRadius is well suited for organizations looking for customer content. The quotes you gain from the reviews can be used on web pages and in email campaigns. You are able to target specific groups of customers to gain custom content. You need to have an agile web team and web platform to best embed these quotes. The downfall is TrustRadius is only one vendor and does not help to raise your review scores across other review sites.