How TrustRadius is providing value to Marketing, Sales & Product
Updated February 28, 2019
How TrustRadius is providing value to Marketing, Sales & Product
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
- Review Management Program
- TrustQuotes for Web
Voice of the Customer and advocacy is key to us. We use our customers' reviews on TrustRadius to collect product feedback (for Product Management), to show more use cases/inspire existing customers (Customer Marketing) and to accelerate sales cycles (Demand generation).
- The product is easy to use. Easy to navigate, easy to get an overview of status and to filter among our reviews.
- Good onboarding support. We've gotten support around how to incorporate a rating tile in our emails, best practices for email cadence, conversion rate optimization, how to best leverage the reviews etc.
- TrustRadius gives us valuable outcomes = reviews, that we leverage on our website, in our prospect and customer email communication, in sales cycles etc. Great reviews are a powerful tool.
- Cannot think of anything that we're missing at the moment.
- Increase brand awareness
- Manage brand reputation
- Scale customer proof through reviews
- Third-party validation of marketing claims
- Identify candidates for case studies & advocacy
- Reduce or supplement reference requests
- Increase landing page conversion
- Create sales enablement content
- Improve sales efficiency
- Gather product insights
- Identify & address customer issues
Our TrustRadius user reviews speak for themselves and are objectively verifying that Planview Projectplace is a great solution for Collaborative Work Management that our users highly recommend to others. That's a powerful sales and marketing tool. Having a wide pool of reviews has made it a lot easier for us to find relevant quotes and references to facilitate sales cycles. We also get very valuable product feedback that is used by the product management team to improve the product further.
To a certain extent, we are using a couple of of other reviews site such as Capterra, GetApp and G2 Crowd. But TrustRadius is our primary choice, both because of its credibility and ease of use.
Getting regular updates on customer use cases and product feedback through the reviews is helping me to create more relevant onboarding and nurture content for our users.
I consider the reviews to have high quality: being trustworthy and providing quite detailed feedback and information about use cases. Its valuable insights for many of our departments (marketing, product, sales, customer experience etc.). They're helping us understand our user base even better.