Overall Satisfaction with Tumblr
Tumblr is a widely used blogging platform that's simple to use. We use Tumblr specifically for clients since, internally, we don't have much use for it. We implement it for clients that create shareable content that appeals to the Tumblr user demographic (teens and young adults interested in self-expression and an income of $75k or less, slightly skewed toward females).
- Tumblr's demographics may serve some businesses very well.
- We notice a higher rate of engagement with content shared on Tumblr vs. other leading social media.
- It's very easy to build a Tumblr following (and typically quicker than Facebook).
- Tumblr doesn't provide detailed engagement statistics (other than interactions over a predefined set of date ranges).
- Reblogging items from another Tumblr blog is cumbersome and results in multiple page redirects/refreshes.
- Tumblr's design and feature development is not well organized. These changes introduce variables that must be explained when reporting on KPIs.
- Tumblr takes time to manage and, thus, the way many clients evaluate ROI is subjectively based on brand impression.
- Blogger, Facebook, Twitter and Twitter
When it comes to usage statistics of Tumblr's demographic, it's noticeably more active when it comes to sharing content when compared to other leading social networks. So, while Tumblr isn't selected for every implementation, it can be a useful tool for companies that target those users.
Tumblr is well suited for sharing media and short form content to a liberal, teen, and young adult audience. However, it's not well suited for B2B marketing. Also, if editorial control of comments and replies is important, another platform may be more appropriate. If your target demographic is center or conservative, you're likely to have better success elsewhere.