Bringing Marketing and Engineering teams onto the same platform.
January 20, 2020

Bringing Marketing and Engineering teams onto the same platform.

Sundeep Gopal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Twilio SendGrid Marketing Campaigns

We use Twilio SendGrid Marketing Campaigns on the platform side to send automated emails as well as in the marketing team to send out newsletters and other communication to the customers. Hence it is used by the engineering team and marketing team. One of the main business problems it addresses is that it provides flexibility for the engineering team to swap emails easily.
  • Manages to keep emails away from spam.
  • Reports are good but can be better.
  • UI can be improved.
  • Learning curve and can become overwhelming.
  • Tracking the KPI's gives us clear understanding of success of the campaigns.
  • Kind of brings marketing and engineering teams onto the same platform.
Twilio SendGrid Marketing Campaigns is well suited for teams that send out frequent newsletters to a large set of prospects/customers. The price is comparatively low and the overall platform is easy to use after the initial learning curve. Transactional emails are easy to configure but it might still require some help from the engineering team.

Twilio SendGrid Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated