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Twilio SendGrid

Twilio SendGrid

Overview

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…

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Recent Reviews

Do We Have an Account Or Not

3 out of 10
February 14, 2022
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Standard reports (44)
    8.5
    85%
  • Dashboards (44)
    8.5
    85%
  • Email deliverability reporting (46)
    7.4
    74%
  • List management (40)
    5.7
    57%

Reviewer Pros & Cons

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Pricing

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Basic

$15

Cloud
per month

Advanced

$60

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.7
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.8

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.1
Avg 8.4
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Product Details

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Marketing Campaigns aims to help users by providing:

MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.

Twilio SendGrid Video

Twilio SendGrid Email API. Send with Confidence.

Twilio SendGrid Competitors

Twilio SendGrid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mailchimp, Constant Contact, and ActiveCampaign are common alternatives for Twilio SendGrid.

Reviewers rate URL Validation and Inbox Display and Spam Testing highest, with a score of 9.3.

The most common users of Twilio SendGrid are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(185)

Attribute Ratings

Reviews

(1-25 of 57)
Companies can't remove reviews or game the system. Here's why
February 16, 2024

Good Service Weak Team

Andrew Higginbotham | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
  • The API is well documentated and easy to get up and running
  • The service is reliable
  • The service is fast and effective
  • Customer Care is poor in my experience. They begin most customer issues by turning your service off. It takes a long time to get connected to the right person to fix your problem
  • I feel the worst team at Twillio is the 'Compliance' department. They are the epitomy of Success Prevention.
  • I believe Billing is ridicoulous - Be ready to see your business accounts spammed with hundreds of small one off payments making your normal business accounts unreadable.
Score 1 out of 10
Vetted Review
Verified User
  • To me, their spam testers seem good
  • and drag and drop editors
  • flexibility with custom fields etc
  • In my opinion, their support is terrible
  • I think their systems are broken in multiple places ( especially around support )
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Helps send bulk emails with good deliverability rates
  • Robust analytics and data reporting
  • Mobile and desktop friendly
  • The UI can be improved and made more user friendly for the beginners
  • The slab based pricing and the features associated can be improved. Basic plan doesn't have a lot of key features.
  • Detailed product documentation will be really helpful
Score 3 out of 10
Vetted Review
Verified User
  • Skirt questions to different customer service people
  • I guess that SendGrid is ok, IMS account was stopped due to the type of emails being sent out - though zero emails were sent out that we are aware of.
  • Not even the managers are mindful of what their customer service is doing.
  • Customer Service
  • When a business representative goes to Twilio SendGrid office at least one manager should be there
  • Have you customer service not give false information
Zee Gimon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails
  • Sending (and scheduling) marketing emails
  • The prices are quite affordable as well (compared to other market leaders in email marketing)
  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
February 22, 2021

SendGrid is HORRIBLE!

Score 1 out of 10
Vetted Review
Verified User
  • Nothing.
  • Horrible customer service.
  • Their platform doesn't even work.
  • Transactional emails don't even get sent to users.
Score 1 out of 10
Vetted Review
Verified User
  • Sendgrid misleads customers.
  • Sendgrid is very unreliable.
  • Sendgrid is good at stealing your money.
  • 50,000 e-mails delivered AFTER the campaign ended, every single time.
  • Overcharges and no refund.
  • Sendgrid IPs are already blacklisted.
Billy White | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
  • nothing
  • nothing
  • nothing
  • Emails are automatically center-aligned, unchangeable
  • Emails go to "promotions folder". Even after you are upsold to high-tier dedicated IP
  • Customer service is glacially slow. It's been a month and my concerns are still not resolved.
Brad Emery- CEO The Aimviva Travel Club | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Integrating with other systems is easy.
  • Campaigns are intuitive, even for people with no design skills.
  • I got frustrated bringing old data across, and with the way GDPR was handled.
  • I find removing records to be a bit clunky.
Greg Fawcett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Integrates with other systems, such as ClickFunnels.
  • Builder is super easy to use and send emails directly from the system.
  • In reporting, would like to see actual users that click/opened emails.
December 04, 2019

Twilio SendGrid Rocks

Phillip Reinkemeyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Schedules email delivery to not trigger spam filters.
  • Tracks activity from individuals that receive my emails.
  • Builds history of interactions and efforts.
  • Historical tracking and activity monitors.
  • Auto-fixing of wrong email addresses in my database or at least notification.
  • Provide input of key activity to assist in marketing efforts.
Bryan McAnulty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy implementation for developers.
  • Reliable transactional email delivery for apps and services.
  • Reporting and analytics on emails sent.
  • Personalized service may not be as readily available for smaller businesses. If you have questions about deliverability and reputation management, you may have to learn some more of this on your own, unless you are a big customer.
Jake Bodmer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Makes setting up your initial account pretty simple and straight forward. You can get set up with a single list and unsub group and get going really quickly.
  • You can grow your complexity over time and SendGrid is set up really well to handle that expansion. Setting up DNS, expanding IP addresses, grouping unsubs, etc. It scales really well as your business and team grow.
  • I'm a huge fan of the API delivery which lets us set up a lot of automated actions which lets us focus more on testing and optimizing making even a lean team a super powerful team.
  • The UX isn't as intuitive as other systems and it takes some getting used to the navigation. Additionally, they're adding a lot of new features, so finding the features you're used to while figuring out the new products can lead to some confusion.
  • The documentation while expansive doesn't provide a lot of real-world use cases to help navigate through an issue. It can be a bit general, leaving you with just as many questions as you started with.
  • They don't have as many features as you'd find in some marketing cloud solutions which may have additional features. While SendGrid is making strides in this department they're not quite there yet but most likely will be more comparable very soon.
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