SendGrid enables YU’s to do business -- period

Overall Satisfaction with Twilio SendGrid Marketing Campaigns

We use SendGrid for our newsletters, for our sales funnel, and for the automated thank-you messages post-purchase.
We’ve found SendGrid to be more flexible than other solutions that we’ve tried, and the support is awesome when you do have a problem. I cannot see us changing providers. Even when they updated the system, they left all the old menus in place, so there was a choice on whether to use the improvements or not -- and there's no downtime while learning the new layout.
  • Integrating with other systems is easy.
  • Campaigns are intuitive, even for people with no design skills.
  • I got frustrated bringing old data across, and with the way GDPR was handled.
  • I find removing records to be a bit clunky.
  • We couldn’t run our email without SendGrid.
  • We are a startup, and this is one of our only regular monthly costs. I don’t regret a dollar we’ve spent with them.
We also have Kartra, which is not in your list. Seriously, if I’m running the campaign, it’s SendGrid. I’m not a tech guy, but I can use it and can even design something and get the HTML code out if I need to.
My biggest gripe is that it’s so hard to move data across platforms, but I understand that’s GDPR driven, not compatibility.
SendGrid is better the more data you have-- there are cheaper light products available for 1000 records or less. Trying to move data between systems is problematic, however, so if the intent is to scale, I would start with SendGrid from day one. When you need a sophisticated integration across multiple marketing platforms, you’ll be glad of the functionality and support.

Twilio SendGrid Marketing Campaigns Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Dashboards
10
Standard reports
10
Custom reports
Not Rated