Amazing Content Experience, ABM, and Sales Enablement Platform

We needed a better way to organize and file our content. After doing some research, we chose Uberflip as our content hub because of its ability to organize our content into categories, topics, and type. It also allowed us to better track leads in Pardot from the source content by campaign or item form fill. This made it easier for the marketing team to attribute MQLs and funnel progression to our marketing efforts.

We also found the organization of content to be very useful for four other target languages that we are focusing on creating more content for. Our pages per visit has seen a huge increase, as has time on page since implementing Uberflip across all the five languages we currently have hubs for.

Our sales team loves the sales streams and uses these to follow up with prospects after meeting them at events. We are expanding our sales enablement as we speak in order to give sales more control and autonomy in this area. This has been a much requested item from our sales team, as they can see the value that the streams create for them.

Setting up the content hubs took about a month of dedicated work but publishing content is quite easy after the hub has been set up. Uberflip does provide a detailed list of things to do in order to get your hub off the ground, which has come in handy for each of the five language hubs we currently have.