Amazing Content Experience, ABM, and Sales Enablement Platform
July 20, 2021

Amazing Content Experience, ABM, and Sales Enablement Platform

Amber Francis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Uberflip

We needed a better way to organize and file our content. After doing some research, we chose Uberflip as our content hub because of its ability to organize our content into categories, topics, and type. It also allowed us to better track leads in Pardot from the source content by campaign or item form fill. This made it easier for the marketing team to attribute MQLs and funnel progression to our marketing efforts.

We also found the organization of content to be very useful for four other target languages that we are focusing on creating more content for. Our pages per visit has seen a huge increase, as has time on page since implementing Uberflip across all the five languages we currently have hubs for.
  • Content organization
  • Design customization
  • Landing page builds (set up streams quickly and easily)
  • Importing of feeds and source streams
  • Customer support is excellent
  • The Pardot integration could be more expansive and easier to set up (some of it's limitations on the Pardot side, however)
  • Ability to gate content in a sales stream
  • Pages per visit
  • Time on site
  • Sales enablement
  • Internal asset organization
  • Content display and ease of navigation
Our sales team loves the sales streams and uses these to follow up with prospects after meeting them at events. We are expanding our sales enablement as we speak in order to give sales more control and autonomy in this area. This has been a much requested item from our sales team, as they can see the value that the streams create for them.
Setting up the content hubs took about a month of dedicated work but publishing content is quite easy after the hub has been set up. Uberflip does provide a detailed list of things to do in order to get your hub off the ground, which has come in handy for each of the five language hubs we currently have.
The WordPress site that we used before Uberflip was not intuitive, required developer time to maintain, and did not offer the same level of customization to the content types as Uberflip does. The connection with Pardot was not as smooth either.

Do you think Uberflip delivers good value for the price?

Yes

Are you happy with Uberflip's feature set?

Yes

Did Uberflip live up to sales and marketing promises?

Yes

Did implementation of Uberflip go as expected?

Yes

Would you buy Uberflip again?

Yes

Uberflip is very well suited to content marketing needs; they are constantly improving their product and take customer feature requests seriously. They are open to assisting with workarounds when specific features may not be out-of-the-box items. Their customer support team is very quick in responding, thorough in their explanations, and happy to help for as long as needed until the issue is resolved.

The only real pain points we have experienced have been with the Pardot integration, as it seems that Marketo is better suited to the platform.