Best content marketing experience platform to support buyer journey, improve conversion, and increase velocity
Overall Satisfaction with Uberflip
We use Uberflip as our content management and experience platform across our marketing team. It allows us to organize our content by use case, audience, funnel stage and more to deliver more relevant and personalized content journeys to our buyers. Additionally, Uberflip's features enhance our digital marketing strategies by helping us track content consumption better, prop up SEO, and extend the life of all mediums of content.
Pros
- Uberflip helps us build personalized content journeys to help users find the information they need most quickly and nurture themselves through the funnel.
- Uberflip's on brand experience helps us technical manage and administrate our content in a way that serves our digital marketing strategy on the backend, and presents beautifully on the front end.
- Uberflip's capabilities support our SEO strategy so we can capitalize on more traditional marketing content that in PDF form.
Cons
- The on-brand capabilities are very robust but do require creative expertise. I would recommend an implementation package if you want to have a beautiful hub and high brand standards.
- The regular Uberflip hub and sales streams are really intended for marketing and ABM; it's not a solve for all of your sales enablement needs (like training, dynamically recommended content, etc.) I'd recommend their Sales Enablement product for that or coupling with another solution.
- The usage analytics are great, but we're still working on aligning them to our reporting system (which is pretty advanced).
- Reduced administration time for content marketing
- Increased SEO value of all mediums
- Expecting increases in lead to MQL volume, and further funnel acceleration
Uberflip's strengths seem to be in the organization and delivery of content journeys, the measurement of content engagement and integration into a broader digital marketing strategy (SEO capabilities, embedding on pages, partnerships and integrations).
Do you think Uberflip delivers good value for the price?
Yes
Are you happy with Uberflip's feature set?
Yes
Did Uberflip live up to sales and marketing promises?
Yes
Did implementation of Uberflip go as expected?
Yes
Would you buy Uberflip again?
Yes
Using Uberflip
5 - Content marketing, demand generation
5 - Marketing ops, web design, web development (heavy during implementation, light post implementation), content marketing / digital channels (daily/weekly)
- Content by buyer journey/personas/use cases
- Personalized content delivery
- Improve lead to MQL conversion
- Improve pipeline velocity
- We used Uberflip for our website's resource center
- We'll look into using multiple hubs to support multilingual internationalization
- We'll use Uberflip to support ABM content strategy
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