Item: unbounce
Rating: 8
Author: Tanner Holt

Overall Satisfaction with Unbounce

Use Cases and Deployment Scope

At first, we used Unbounce for simple landing pages and A/B tests. With new features, we have enjoyed using them for pop tests, and in some cases as key pages to our or our clients' websites. These landing pages are used mostly for generating leads but have also been used for special events.

Pros and Cons

Pros

A/B Testing
Ads
Easy to use design tool

Cons

Support is good, but not exceeding expectations
Wish it had more features instead of having to integrate with other software
Setup is easy, but still isn't as simple as other software I have seen

Return on Investment

Increased lead flow through A/B by 200% on certain pages
Created easy to make campaign landing pages without the need of a designer
Increased clients Revenue by 1.5X

Alternatives Considered

A lot of other programs needed coding or design experience. Unbounce has made it really simple to create highly effective landing pages really quickly. They are easy to integrate, and the reports are very robust for the price. Other A/B testing programs I looked at were very costly and required a lot more expertise.

Other Software Used

VWO

Likelihood to Recommend

I would recommend Unbounce for anyone who is looking to track and A/B test certain pages. I wish it would extend to A/B testing other features such as workflows, but it is perfect for someone with no Photoshop experience.

Convertibles and pop-ups are a great new add on. I wish it had ways to implement HotJar or chatbots, but it does what it is made for perfectly.

Comments

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