Game changing video marketing platform
August 25, 2016

Game changing video marketing platform

Rob Bois | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vidyard

Vidyard is our single video content management system for any externally facing video content. Any of our video content that gets syndicated out on our web site or third party channels such as YouTube will be fed via Vidyard. The marketing department is managing our video content through Vidyard, but any video content being consumed by the rest of the company or broader market is also being tracked by our Vidyard system.

Pros

  • A single point of analytics for all video content.
  • Detailed engagement metrics tied to individual leads.
  • Ability to easily add calls to action to video content anywhere I want.
  • Single point of video syndication across channels.
  • New feature to personalize video content (haven't used this yet but am looking forward to it).

Cons

  • I'd like to see the user interface refreshed a bit.
  • The concept of videos versus players can be confusing to some users (this is being addressed).
  • More configurable customizable reporting.
  • Video production can be very expensive, so the ability to measure the actual impact video has on leads and even revenue is critical.
  • Video metrics alone can help me justify additional investments in future video projects.
  • I can weed out poorly performing videos or fine tune videos based on length, topic, or even style.
  • Vimeo and YouTube
Often times marketers use Vimeo or YouTube as their primary video content management system. The challenge is they can only track metrics from videos viewed directly from that platform, and lack more meaningful metrics such as engagement. They also lack the ability to add calls to action or connect views to individual leads.
Unlike some other video CMS systems, Vidyard is purpose-built for B2B video marketing. It integrates nicely with our marketing automation system (Eloqua) so we can actually track when and how actual leads are consuming video content. This can be a very powerful buying signal to share with sales. And I've found that when adding calls to action directly to video content I've seen much higher form conversion rates than traditional channels like web or email.

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