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Vidyard for Accurate Measurement of Video Consumption Data
September 14, 2019

Vidyard for Accurate Measurement of Video Consumption Data

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vidyard

We use it to trigger marketing efforts based on more accurate video consumption. For example, if someone watches 15% of a video, we add them to a particular engagement program to nurture them over time, or trigger an email with a personalized offer.
  • Video Embed
  • Conversion from Video
  • Canary/alert for when integration with Marketo breaks
It's less than 5 steps to be up and running with Vidyard.
Unobserved/unneeded so far!
Wistia didn't meet our security policies.
Anyone using video as a tactic in their marketing strategy should be using Vidyard rather than YouTube. Person-level reporting data is invaluable and much more useful for informing your marketing strategy than all-up metrics.