Flexible, Easy, and Powerful Optimization Tool - for Testing Addicts without a Tech Team
Updated December 30, 2014
Flexible, Easy, and Powerful Optimization Tool - for Testing Addicts without a Tech Team
Score 10 out of 10
Vetted Review
Verified User
Software Version
Large Agency
Overall Satisfaction with Visual Website Optimizer
I use Visual Website Optimizer to increase traffic, sales and leads for our clients, as well as our own website. It allowed us to easily test hypothesis and share these with clients. The graphic representation makes it easy for clients to buy into our ideas. If we disagree, we put it to the test. I prefer Visual Website Optimizer over other tools, because of: 1) ease of use, 2) flexible editing tool, without the need for coding, and 3) flexible and customizable tracking methods.
- Rules based, allowing advanced segmentation
- Very easy to create new tests, or modify testing content
- Very flexible in ways to conduct and measure your test
- Push notifications to mobile devices
- Tie-in business results with back office (e.g. uplift on revenue, conversion attribution for long sales channels, etc.)
- Greater insights in visitor behaviour
- Speed up testing cycle
- Significantly increase results across all channels
- Better interaction with agency clients, due to being able to provide hard data on hypothesis
- Adapt pages and tests to better fit segmented target audiences (e.g. by geographic region, channel, brand, etc.)
Visual Website Optimizer is much easier to implement and use. It also doesn't need the extensive (and costly) Adobe Marketing Suite.