We used Vitrue at my previous company to schedule and moderate Facebook posts. We also used it to create and launch social media contests with our partners via the Vitrue Tabs feature. It helped us to create quick contests and schedule multiple posts on the fly and gave us KPIs to help us track our progress.
Vitrue offered a lot of the same capabilities as Wildfire but for a better price. I also really liked their customer service and account reps - they were extremely helpful and made our business objectives a priority. If Vitrue's software couldn't accomplish something they would build or update their tools to help us accomplish our goals.