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VWO Review: "Great tool to do AB test and take a data based decision!"
https://www.trustradius.com/ab-testingVWOUnspecified8.1128101
Shubham Gupta profile photo
September 14, 2018

VWO Review: "Great tool to do AB test and take a data based decision!"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with VWO

We use VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly!
  • AB testing
  • Removing Outliers from the data and provide actionable insights
  • Provide lots of options as a filter to target a specific audience set
  • Heatmap and Visual recording of all the test
  • Provide a Mobile app or an improved version of Mobile web.
  • Send alerts of any actionable results happening on my AB test
  • Algorithm to sample and remove outlier needs a lot of improvement
  • VWO helps me test specific variations through their A/B testing platform as well as measure their results. It also works well as a "traffic splitter" to send traffic to different URLs, even if you bypass the editor.
  • VWO helps me take data based decisions for the changes or feature release for my website
Built- in heatmap helps me drill down and allow me to get a fair understanding on what went wrong/right with my AB testing.
Interactive video recording player help me drill down and allow me to get a fair understanding on what went wrong/right with my AB testing. To see every small interaction which the user is performing on the website.
I've not explored form till now.

VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test.

Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second).

However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize.

The price point is very reasonable as well, making it accessible to companies of all sizes.