Item: VWO
Rating: 9
Author: Shubham Gupta

Overall Satisfaction with VWO

Use Cases and Deployment Scope

We use VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly!

Pros and Cons

Pros

AB testing
Removing Outliers from the data and provide actionable insights
Provide lots of options as a filter to target a specific audience set
Heatmap and Visual recording of all the test

Cons

Provide a Mobile app or an improved version of Mobile web.
Send alerts of any actionable results happening on my AB test
Algorithm to sample and remove outlier needs a lot of improvement

Return on Investment

VWO helps me test specific variations through their A/B testing platform as well as measure their results. It also works well as a "traffic splitter" to send traffic to different URLs, even if you bypass the editor.
VWO helps me take data based decisions for the changes or feature release for my website

Alternatives Considered

Optimizely and Zarget

Likelihood to Recommend

VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test.

Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second).

However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize.

The price point is very reasonable as well, making it accessible to companies of all sizes.

Comments

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Great tool to do AB test and take a data based decision!