Our all-in-one insight and testing platform of choice - could not live, or work, without it.
September 14, 2018
Our all-in-one insight and testing platform of choice - could not live, or work, without it.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with VWO
VWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms.
With VWO's change to being CRO focused, we find the integration between observations and testing to put it ahead of the many competitors.
With VWO's change to being CRO focused, we find the integration between observations and testing to put it ahead of the many competitors.
Pros
- Integrated features and benefits between insight based tools and variate testing
- Great UI for what is a pretty complex system
- Really good support team, quick to answer and always find a solution
Cons
- Auto report on activity, unless I'm not aware of this feature my reports are created manually
- Grouping tests and analysis into folders, I have a lot of tests and analysis running so scanning and finding the right item can be tricky
- Usage reports, a weekly or monthly report emailed from the platform on our usage stats
- Doubled CRs in some areas with the smallest of content changes, like the header copy on a form
- Helping to validate the decisions the design and content teams make back to the business, specifically helping us prove the idea we have had actually works
- Helping to identify usability issues and problem areas that we have further researched, changed and improved to the benefit of our users and business
- Crazy Egg and Optimizely
The key aspect in the decision to switch to VWO was the integration of all the features as a single unified resource and platform.
The competitors are very good at what they do (did back then) but required moving insight and understanding from one platform to the other.
With VWO this problem is not only solved but the recent change to VWOs focus on becoming a conversion optimisation platform has increased our capabilities significantly.
We feel the product fits in perfectly with our human centred approach and has not only increased stake holder confidence in our thinking and actions but also helped us to become better at what we do as a team and as individuals in meeting the needs of our users.
The competitors are very good at what they do (did back then) but required moving insight and understanding from one platform to the other.
With VWO this problem is not only solved but the recent change to VWOs focus on becoming a conversion optimisation platform has increased our capabilities significantly.
We feel the product fits in perfectly with our human centred approach and has not only increased stake holder confidence in our thinking and actions but also helped us to become better at what we do as a team and as individuals in meeting the needs of our users.
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