Item: Webtrends Analytics
Rating: 5
Author: Adam Waddington

Overall Satisfaction with Webtrends Analytics

Use Cases and Deployment Scope

Webtrends was being used by our clients for analytics purposes, primarily marketing professionals. Typically, users were interested in tracking interaction-level data such as user paths and marketing channels, and in some cases for data visualization and report-building.

Pros and Cons

Pros

Ability to customize variables, values, structure
Ease of access to customer support
Good price point compared to competition

Cons

User interface changes to allow for non-power users.
More out-of-the-box variable possibilities (plug and play)
Access to the deeper data (think data warehouse)

Return on Investment

Broader insight from additional collection tools (used in addition to SiteCatalyst)
Money saved compared to other third-parties

Alternatives Considered

SiteCatalyst,Adobe Discover

I actually did not personally select Webtrends, but rather fell into an organization already using the tool. In general, the reasons for staying with Webtrends vs another tool involve the price point issue and the types of users and support needed. You may be able to get all the data you need from Webtrends, but it may not be scalable depending on the application especially if you want it used throughout multiple teams.

Likelihood to Renew

Question does not apply to my situation as a user.

Likelihood to Recommend

It all depends on the users. For power users who know how to implement and tweak the tool to work for their needs, it is a great option because you save time and money by building something truly to suite your needs. However, for general users (like marketing analysts), other tools may be easier to learn.

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