Webtrends: Falling behind in analytics world
May 08, 2014

Webtrends: Falling behind in analytics world

Adam Waddington | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Webtrends Analytics

Webtrends was being used by our clients for analytics purposes, primarily marketing professionals. Typically, users were interested in tracking interaction-level data such as user paths and marketing channels, and in some cases for data visualization and report-building.
  • Ability to customize variables, values, structure
  • Ease of access to customer support
  • Good price point compared to competition
  • User interface changes to allow for non-power users.
  • More out-of-the-box variable possibilities (plug and play)
  • Access to the deeper data (think data warehouse)
  • Broader insight from additional collection tools (used in addition to SiteCatalyst)
  • Money saved compared to other third-parties
  • SiteCatalyst,Adobe Discover
I actually did not personally select Webtrends, but rather fell into an organization already using the tool. In general, the reasons for staying with Webtrends vs another tool involve the price point issue and the types of users and support needed. You may be able to get all the data you need from Webtrends, but it may not be scalable depending on the application especially if you want it used throughout multiple teams.
Question does not apply to my situation as a user.
It all depends on the users. For power users who know how to implement and tweak the tool to work for their needs, it is a great option because you save time and money by building something truly to suite your needs. However, for general users (like marketing analysts), other tools may be easier to learn.