Webtrends Analytics Review
May 06, 2014

Webtrends Analytics Review

Jaclyn Wallace | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Webtrends Analytics

Used to track website engagement (ie. ad performance, overall webpage traffic, referring pages/sites)

Used by marketing departments within the organization.

Address areas of improvement for site performance. For example, one ad space performing better than another, certain webpages within a site that are getting more traction, etc.
  • Detailed traffic tracking - You are able to drill down within the profiles to get to a specific webpage you are looking for rather than it providing the "total" numbers (you are able to see which pages contributed to the total)
  • Time period selection - You are able to select a single day, group of days, week, months, years, and see the available metrics for what you have selected. This is useful for comparing monthly, quarterly, or annually.
  • Scheduling exports - The process of scheduling a report is not as simple as I believe it should be. The data arrives sometimes a day later than you indicated, sometimes a few days.
  • Deleting scheduled exports - As I am not the administrator of the tool I am not able to delete scheduled exports. This included exports that I have set up and are being sent to my email/stored in a location I have indicated. Have the capability to delete scheduled exports that you have created would assist in keeping only the necessary functions running and assisting in eliminating the delay of enabled reporting.
  • Ad placement performance - We have been able to leverage the placements of ads on webpages by using Webtrends. For example, ad space 1 in a rotating banner may not be performing as best as ad space 2. If there is a campaign, news piece, contest, etc. that we would like to have more traction with, we could see that an option would be changing it from ad space 1 to ad space 2.
I find Google Analytics to be very limiting. This may also be the way that the reports have been structured by our organization. It is viewed as an older way to obtain the metrics we are after and no new projects are implemented through Google Analytics.
I am not responsible for the renewal process but taking into consideration the time and resources invested into the tool and how much I enjoy using it, I would say I would renew!
It would depend on what type of information they are looking for. If they are looking for webpage/site metrics my likelihood of recommending the tool would be an 8.