Webtrends in Big Distribution
July 11, 2014

Webtrends in Big Distribution

Brian Mackintosh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

On Demand

Overall Satisfaction with Webtrends Analytics

Webtrends was the primary web analytics used in our North American eCommerce operations. It was used to measure overall traffic levels on our site as well as to look at specific customer usage (logged-in versus non-logged-in) and to provide deeper reviews of customer site search. This data was used to help manage our overall site search and SEO efforts.
  • Gives complete data. This is critical if you want to look at all of the data in a particular set of analysis -- all of the specific search data or customer data. WebTrends was not a sample based product so we could get full data as needed.
  • System availability. The tools were always available and had great up-time.
  • Customization. With the proper Analyst support we could configure Webtrends to provide the specific data sets we needed to make report decisions.
  • Customizing reports requires significant system knowledge. As a regular user, I found it very difficult to modify reports or metrics (compared to a product like Google Analytics). This required my organization to find and hire a WebTrends specialist to full utilize the power of the tool.
  • With the detailed data we were able to extract we were able to identify new inventory our product team should target - increasing our opportunities for new sales.
  • Webtrends did help us areas of opportunity to improve on-site search, which was critical for our organization.
I have only had significant experience with Google Analytics (GA) and WebTrends in this space. Overall - it is easier to learn and modify GA reports as a casual user - I always struggled with the fact that GA only offered partial data (sampling based).
While not currently with that organization, I would have continued to use the Webtrends product as it provided the detailed data we needed to make specific inventory adjustments as well as SEO improvements.
At the time Webtrends was an enterprise product that had a strong team behind it but cost would be an issue for small and medium-sized organizations.