Great support, great features

We use Acquia DAM (Widen) to store, organize, and distribute assets both internally and externally. The most essential function Acquia DAM (Widen) offers is the ability for us to easily distribute e-commerce assets to our sales reps, retailers, and distributors. It allows us to organize and secure assets easily based on whatever criteria we need. We also use Acquia DAM (Widen) as a database accessible to those inside the organization. This allows people to access assets easily for whatever their needs may be, from power points to product reviews. Marketing team members are able to search assets by metadata tags and much more quickly locate needed assets for various projects. Portals specifically are a very valuable tool, as they allow us to curate a very specific experience. We use portals to distribute new product assets as well as marketing campaigns. This is a way to showcase all the work that is being done internally and to make assets organized and easily accessible to key parties who may not have access to our Acquia DAM (Widen) collective.

The asset organization features on Acquia DAM (Widen) allowed us to implement data governance of our assets for the first time. We have established APIs with our B2B and e-commerce platforms that ensure data only needs to be updated in one place. Asset accuracy is so much better after the implementation of Acquia DAM (Widen).