Item: Acquia DAM (Widen)
Rating: 10
Author: Tut Brown

Use Cases and Deployment Scope

Acquia DAM (Widen) serves as the 'single source of truth' for our marketing assets across the organization. Having moved from a more antiquated DAM platform, Acquia DAM (Widen) delivers intuitive system management and has been a long awaited and welcomed upgrade. This robust tool services our organization as whole in different capacities, however are power users are mainly in Creative, Marketing, Sales, and Trade business functions. Acquia DAM (Widen) has simplified our own internal road blocks, allowing the users to be in control of servicing our retailers and accounts all on their own. Creating collections has made it easy to showcase our latest photoshoots and content making them readily available with little to no searching. What really sold us on Acquia DAM (Widen) was the dedicated support and online resources available such as Acquia DAM (Widen) University. The onboarding process was conversational and tailored to the exact needs of our business. We have found at every turn of the process that customer service we've received is top-notch. I have implemented multiple DAMs throughout my career and can confidently say Acquia DAM (Widen) is now my favorite!

Pros and Cons

Full service and structured onboarding process
Friendly and readily available staff for addressing questions or concerns
Unparalleled online resources to help roll out within your organization
Easy-to-use and intuitive interface and dashboard

Struggled a little with help initiating SSO
Would have loved to maintain access to my Asana dashboard longer
More real-time best use cases or templates to help drive our structure

Return on Investment

Single source of truth for better asset version control
Intuitive go-to resource for full organization for brand assets
Rebuilt trust in having a DAM platform

Support Rating

Our requests have been met with speedy response and willingness to assist.

DAM System Solution

We will be integrating with a PIM but have not done so at this stage.

Alternatives Considered

I have implemented both Scene7 and Bynder at organizations. We considered: • Bynder • WebDAM • BrandFolder • Canto • Workfront Library • Adobe Experience Manager

Key Insights

Do you think Acquia DAM (Widen) delivers good value for the price?

Yes

Are you happy with Acquia DAM (Widen)'s feature set?

Yes

Did Acquia DAM (Widen) live up to sales and marketing promises?

Yes

Did implementation of Acquia DAM (Widen) go as expected?

Yes

Would you buy Acquia DAM (Widen) again?

Yes

Likelihood to Recommend

Every platform will have some limitations. I feel that we chose Acquia DAM (Widen) to give our organization room to grow. We looked at 5+ DAM platforms over a two year span when shopping for our replacement. There were concerns of quickly outgrowing a few we had demos with. The brilliance of Acquia DAM (Widen) is you can keep it as simple as you want, or expand to suit your business needs. I am looking forward to building out portals to better serve our long-term vision. With that said, we will eventually want to integrate with our PIM for stronger content control. Until I get further into development I do not see any major reasons to not consider Acquia DAM (Widen) as a viable DAM solution.

Acquia DAM (Widen) is the DAM you will actually give a damn about.

Overall Satisfaction with Acquia DAM (Widen)