WISTIA means Leads and Leads mean Revenue :)
August 12, 2016

WISTIA means Leads and Leads mean Revenue :)

Mike Wolpert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wistia

We use Wistia for a specific and narrow purpose; to turn our video viewers into subscribers. We use it across our entire organization to generate leads from the (fairly expensive) videos we create. Before Wistia we fumbled with a number of quasi solutions, none effective and we were basically showing the video and hoping the viewers would A) like to subscribe B) remember to subscribe and C) figure how to subscribe. We missed out on thousands of leads.
  • Wistia allows us to time our 'ask' for a subscription to the precise second in the video where we are most likely to turn a suspect into a prospect and create a lead.
  • Wistia gives a great customer or consumer experience - it's a natural fit with the flow of the video - or a natural pause in the flow :).
  • The simplicity of the interface has saved countless hours of staff training and frustration.
  • Because my use case is so specific and my needs are so well met, I don't have any brilliant suggestions on improvement - it works!
  • There is not a day that goes by that we don't generate leads and subscribers through a Wistia form on a video - often from deep in the archives.
  • Wistia lead generation has really allowed us to maximize and monetize our video collection. This morning we got a new customer who began as a lead from a video that, quite frankly, I had forgotten about.
Wistia is supremely well suited to gate a free video at the precise moment when the viewer realizes that they must have more - it's quick and easy, barely a blip of an interruption in their viewing experience and we capture a self-qualified lead. I am sure there are many excellent uses of Wistia I have even yet to discover.