Video Marketing Software

Best Video Marketing Software include:

Loom, Wistia, Vimeo, and Vidyard.

Video Marketing Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Video Marketing Software Overview

What is Video Marketing Software?

Video marketing software is a specific type of content marketing tool that allows marketers to create personalized, interactive videos at scale.

For example, users can overlay elements like:

  • Clickable links

  • Forms or polls

  • Viewers' names

  • Branding

  • Other annotations

Users' can also dictate structural elements (branching, scenes/chapters, etc.) based on the attributes and behavior of the viewer.

Once the elements of the content and personalization logic are defined, videos may be displayed on a company's website or customer portal, sent in an email campaign, or served up via ad exchanges. The video marketing software measures viewer engagement, typically providing insights at both the individual and audience/content level.

Some video marketing tools allow users to host their video files within the platform, whereas others integrate with third-party video players/enterprise video platforms where the content is hosted.

Other common integrations include CRM and email marketing or marketing automation systems, which may provide the data to fuel personalization and/or receive data about video engagement.

Features of Video Marketing Software

Features offered by video marketing software vendors may include:

  • Customizable video player for the end-user (e.g. color, button style, etc.)

  • Custom thumbnail, logo & brand

  • Ad-builder or injection of video into ad campaigns

  • Video email, video messaging, social sharing

  • Dynamic reusable content, repurpose video for marketing

  • Embeddable interactive elements and call-to-action

  • Automated video SEO direct (via metadata) to company website & properties

  • Restricted playback (e.g. company domain, age-restricted, gated, etc.)

  • Integrated video hosting with guaranteed uptime & bandwidth management (e.g. HD detection)

  • Video content management, upload widget, asset downloader

  • In-video lead capture, survey, customer response/feedback capture

  • Annotation and linking to supplementary materials, other videos, etc.

  • Split A/B testing of personalized, targeted video

  • Lead tracking, conversion analytics

Pricing Information

Video marketing software is generally offered as a service (SaaS) on a subscription basis. Pricing is largely determined by size of video library hosted and premium integrations with MAPs or content management systems. Free plans with limited usage are available, as well as trials. On-premise options consisting largely of video editing tools for marketers exist.

Video Marketing Products

(1-25 of 39) Sorted by Most Reviews

86 ratings
138 reviews
Top Rated
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
57 ratings
53 reviews
Top Rated
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates. Founded…
Renderforest Video
3 ratings
42 reviews
Renderforest Video is an online video production platform that promises to allow individuals and businesses to create “broadcast quality” videos for private or business use. It is free to use and anyone can register as a user in a few simple steps. Renderforest features paid upgrades or subscription…
38 ratings
32 reviews
Top Rated
Vimeo PRO is an enterprise video platform built to host and provide full high-definition videos with presentation customization and detailed reporting for users.
61 ratings
23 reviews
CloudApp is an instant video, image, and screen capture platform for professionals. The vendor says CloudApp is the fastest way to record and embed video, GIFs, screencasts and marked up images throughout business workflows (e.g. software development, design, customer success, support, sales, market…
28 ratings
20 reviews
Top Rated
Loom is free screen recording and video sharing software from the small company of the same name in San Francisco. designed to support education and marketing with short instructive and easily constructed videos.
Brightcove Video
20 ratings
16 reviews
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.
Dubb - Video Communication Platform
2 ratings
14 reviews
Dubb is a video communication platform that offers business users a platform to send personalized, trackable videos. Based in Los Angeles, the company was founded by technologists with specialties in marketing automation, artificial intelligence, and machine learning. The Dubb platform features a mo…
Vyond (formerly GoAnimate)
20 ratings
11 reviews
Vyond (formerly GoAnimate) is a cloud-based platform for producing custom animated videos. It is used by educators as well as in business contexts by advertisers and content marketers, and for demos and presentations. Vyond has a drag and drop interface and includes libraries with thousands of chara…
5 ratings
10 reviews
BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales ema…
2 ratings
4 reviews
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni…
2 ratings
3 reviews
New Zealand based Wipster offers their video publishing and analytics platform that supports marketing teams with publishing data, view and engagement data, and detailed metadata, contained within an organized media asset library.
0 ratings
1 review
AdPlayer.Pro provides publishers, brands & agencies, and corporate clients with an ecosystem of outstream video advertising solutions. Among these: Ad-enabled HTML5 video player with advanced self-serve capabilitiesOutstream solution for publishers of non-video inventory Video ad server and ad …
1 rating
1 review
dscout headquartered in Chicago offers a mobile video research tool, available to marketers coducting research with intended product users in the moment, or conducted via video interview with users.
Hapyak Interactive Video
0 ratings
1 review
Hapyak is an interactive online video platform built on HTML5. It is used by content marketers to engage prospects, train employees, and measure content engagement. It is used by universities to engage students, quantify online participation, and implement flipped classrooms.
0 ratings
1 review
PlayPlay is an online video maker that any communication professional can use to produce, in minutes, videos ready to publish on social media, blogs or on internal channels. Stories, interviews, news clips, events and product promotions, job offers… Engage audiences with video!The vendor states that…
Hippo Video
1 rating
1 review
According to the vendor, Hippo Video is a DIY video personalization platform for businesses. The platform can be used to create and send mass in-video & hyper-personalized video email campaigns at scale to book more meetings, track opportunities, and close more deals effectively. Hippo Video has…
Imposium is a personalized video marketing software that aims to provide the fastest-rendering dynamic videos for marketing and advertising campaigns. Key features include: Dynamic textSocial connectivity (individuals' social media data can be used to power personalization)Rotoscoping, motion trac…
Idomoo Personalized Video Cloud Platform
Idomoo's Personalized Video Cloud Platform includes the Storybuilding Suite, a library of ready-made Personalized Video Templates, and Dynamic Video Ads. Agencies can use Idomoo to provide personalized video capabilities to their brand clients, or brands can purchase Idomoo directly. For brands, Ido…
SundaySky SmartVideo
SundaySky's SmartVideo platform is video marketing software designed for brands in the telecom, ecommerce, insurance, healthcare, banking, and travel industries that want to cater video content to audiences of one, at enterprise scale. SmartVideo leverages first, second, and third-party data to pers…
Videolicious in New York offers their flagship video production platform to sales teams and marketers who wish to include competently produced video elements in their presentations and deploy it quickly without having to involve an entire production unit.
The Spirable platform aims to combine the power of storytelling with data and AI to create contextual videos. These videos use information on who consumers are and the environment around them, to create hyper-targeted content that treats them as individuals, rather than strangers. According to the…
Contus Vplayed
Contus Vplayed is a cloud-enabled Video on demand platform that makes it easy to build video on demand mobile apps and websites. Backed by AWS cloud and built in with customizable video player, Contus Vplayed can scale automatically and is accommodative towards 3rd-party integrations. With a fully-…
Blue Billywig
Blue Billywig is a full service, holistic Online Video Platform that promises to enable effortless management, hosting, publishing and analysis of your video content. The platform offers interactivity, personalization and 360º video. The company also provides revenue opportunities via in- & outs…
VIXY Video Platform
VIXY offers various flexible video solutions for a wide variety of businesses. Users can embed and share their videos and/or quickly launch their own white label VOD TV channel with VIXY. This software provides professional video management, reliable hosting and ultrafast delivery to all devices.