Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Video Marketing Software
Best Video Marketing Software
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Video Marketing Software Overview
What is Video Marketing Software?
Video marketing software is a specific type of content marketing tool that allows marketers to create personalized, interactive videos at scale.
For example, users can overlay elements like:
Forms or polls
Users' can also dictate structural elements (branching, scenes/chapters, etc.) based on the attributes and behavior of the viewer.
Once the elements of the content and personalization logic are defined, videos may be displayed on a company's website or customer portal, sent in an email campaign, or served up via ad exchanges. The video marketing software measures viewer engagement, typically providing insights at both the individual and audience/content level.
Some video marketing tools allow users to host their video files within the platform, whereas others integrate with third-party video players/enterprise video platforms where the content is hosted.
Features of Video Marketing Software
Features offered by video marketing software vendors may include:
Customizable video player for the end-user (e.g. color, button style, etc.)
Custom thumbnail, logo & brand
Ad-builder or injection of video into ad campaigns
Video email, video messaging, social sharing
Dynamic reusable content, repurpose video for marketing
Embeddable interactive elements and call-to-action
Automated video SEO direct (via metadata) to company website & properties
Restricted playback (e.g. company domain, age-restricted, gated, etc.)
Integrated video hosting with guaranteed uptime & bandwidth management (e.g. HD detection)
Video content management, upload widget, asset downloader
In-video lead capture, survey, customer response/feedback capture
Annotation and linking to supplementary materials, other videos, etc.
Split A/B testing of personalized, targeted video
Lead tracking, conversion analytics
Pricing InformationVideo marketing software is generally offered as a service (SaaS) on a subscription basis. Pricing is largely determined by size of video library hosted and premium integrations with MAPs or content management systems. Free plans with limited usage are available, as well as trials. On-premise options consisting largely of video editing tools for marketers exist.
Video Marketing Products
Listings (1-25 of 25)
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates. Foun...
Renderforest Video is an online video production platform that promises to allow individuals and businesses to create “broadcast quality” videos for private or business use. It is free to use and anyone can register as a user in a few simple steps. Renderforest features paid upgrades or subscript...
Vimeo PRO is an enterprise video platform built to host and provide full high-definition videos with presentation customization and detailed reporting for users.
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.
Loom is free screen recording and video sharing software from the small company of the same name in San Francisco. designed to support education and marketing with short instructive and easily constructed videos.
Vyond (formerly GoAnimate) is a cloud-based platform for producing custom animated videos. It is used by educators as well as in business contexts by advertisers and content marketers, and for demos and presentations. Vyond has a drag and drop interface and includes libraries with thousands of ch...
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material o...
BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales ...
Hapyak is an interactive online video platform built on HTML5. It is used by content marketers to engage prospects, train employees, and measure content engagement. It is used by universities to engage students, quantify online participation, and implement flipped classrooms.
New Zealand based Wipster offers their video publishing and analytics platform that supports marketing teams with publishing data, view and engagement data, and detailed metadata, contained within an organized media asset library.
DemoUp says it offers the largest ecommerce video database, with more than 1,500 brands and 50,000 videos that are available to be embedded in an online retail shop. Users connect their online shop to DemoUp's video database and matching videos will be embedded automatically onto product page...
SundaySky's SmartVideo platform is video marketing software designed for brands in the telecom, ecommerce, insurance, healthcare, banking, and travel industries that want to cater video content to audiences of one, at enterprise scale. SmartVideo leverages first, second, and third-party data to p...
Idomoo's Personalized Video Cloud Platform includes the Storybuilding Suite, a library of ready-made Personalized Video Templates, and Dynamic Video Ads. Agencies can use Idomoo to provide personalized video capabilities to their brand clients, or brands can purchase Idomoo directly. For brands, ...
Imposium is a personalized video marketing software that aims to provide the fastest-rendering dynamic videos for marketing and advertising campaigns. Key features include: Dynamic textSocial connectivity (individuals' social media data can be used to power personalization)Rotoscoping, motion t...
Videolicious in New York offers their flagship video production platform to sales teams and marketers who wish to include competently produced video elements in their presentations and deploy it quickly without having to involve an entire production unit.
The Spirable platform aims to combine the power of storytelling with data and AI to create contextual videos. These videos use information on who consumers are and the environment around them, to create hyper-targeted content that treats them as individuals, rather than strangers. According to ...
Contus Vplayed is a cloud-enabled Video on demand platform that makes it easy to build video on demand mobile apps and websites. Backed by AWS cloud and built in with customizable video player, Contus Vplayed can scale automatically and is accommodative towards 3rd-party integrations. With a ful...
Blue Billywig is a full service, holistic Online Video Platform that promises to enable effortless management, hosting, publishing and analysis of your video content. The platform offers interactivity, personalization and 360º video. The company also provides revenue opportunities via in- & o...
VIXY offers various flexible video solutions for a wide variety of businesses. Users can embed and share their videos and/or quickly launch their own white label VOD TV channel with VIXY. This software provides professional video management, reliable hosting and ultrafast delivery to all devices.
According to the vendor, Hippo Video is a DIY video personalization platform for businesses. The platform can be used to create and send mass in-video & hyper-personalized video email campaigns at scale to book more meetings, track opportunities, and close more deals effectively. Hippo Video ...
Lightricks, headquartered in Jerusalem, offers Swish, a video application for marketing.
Dailymotion Video Player Solution is a video and live streaming management product. It enables user to create and manage VODs and livestreams.
Vidstart, headquartered in Israel, offers a video advertising and monetization technology, providing integrated fraud detection.
Accedo.tv headquartered in Sweden offers the Accedo One platform, designed to support broadcast and media streaming / OTT content providers with customer-centric content and marketplaces, as well as large enterprise marketing departments needing a unified platform for video hosting, video marketi...