Video Marketing Software Overview
What is Video Marketing Software?
Video marketing software is a specific type of content marketing tool that allows marketers to create personalized, interactive videos at scale.
For example, users can overlay elements like:
Forms or polls
Users' can also dictate structural elements (branching, scenes/chapters, etc.) based on the attributes and behavior of the viewer.
Once the elements of the content and personalization logic are defined, videos may be displayed on a company's website or customer portal, sent in an email campaign, or served up via ad exchanges. The video marketing software measures viewer engagement, typically providing insights at both the individual and audience/content level.
Some video marketing tools allow users to host their video files within the platform, whereas others integrate with third-party video players/enterprise video platforms where the content is hosted.
Features of Video Marketing Software
Features offered by video marketing software vendors may include:
Customizable video player for the end-user (e.g. color, button style, etc.)
Custom thumbnail, logo & brand
Ad-builder or injection of video into ad campaigns
Video email, video messaging, social sharing
Dynamic reusable content, repurpose video for marketing
Embeddable interactive elements and call-to-action
Automated video SEO direct (via metadata) to company website & properties
Restricted playback (e.g. company domain, age-restricted, gated, etc.)
Integrated video hosting with guaranteed uptime & bandwidth management (e.g. HD detection)
Video content management, upload widget, asset downloader
In-video lead capture, survey, customer response/feedback capture
Annotation and linking to supplementary materials, other videos, etc.
Split A/B testing of personalized, targeted video
Lead tracking, conversion analytics