Best Video Marketing SoftwareVideo marketing software is a specific type of content marketing tool that allows marketers to create personalized, interactive videos at scale. This software measures viewer engagement, typically providing insights at both the individual and audience/content level.Vidyard1https://media.trustradius.com/product-logos/bM/pS/N0DF1AJW1TFV.PNGWistia2https://media.trustradius.com/product-logos/bz/pw/AVCVMQ10ZB2S.PNGRenderforest Video3https://media.trustradius.com/product-logos/cq/f4/U8124G2HT7GS.JPEGVimeo4https://media.trustradius.com/product-logos/gZ/J7/WEEDW5UZWFZP.JPEGBrightcove5https://media.trustradius.com/product-logos/bE/bP/OC75IBR6I44E.JPEGLoom6https://media.trustradius.com/vendor-logos/5C/Lx/UD66JMEJGQFN-180x180.JPEGVyond (formerly GoAnimate)7https://media.trustradius.com/vendor-logos/Er/Q1/JWB9FP3GR78C-180x180.JPEGOlapic8https://media.trustradius.com/product-logos/4r/jj/M7GB0ZIFMIZT.JPEGBombBomb9https://media.trustradius.com/vendor-logos/iz/GV/87IT4S27MIR5-180x180.JPEGHapyak Interactive Video10https://media.trustradius.com/product-logos/QJ/Mb/WRHZHP789ZHZ.PNGWipster11https://media.trustradius.com/vendor-logos/fO/Zz/LLCZIJ2TJVF4-180x180.PNGDemoUp12https://media.trustradius.com/product-logos/c9/n2/8CVONN6KWK9F.PNGSundaySky SmartVideo13https://media.trustradius.com/vendor-logos/mu/Qn/MZ5HCU6LC2FD-180x180.PNGIdomoo Personalized Video Cloud Platform14https://media.trustradius.com/vendor-logos/Ig/BP/O4T62DUGOOZA-180x180.JPEGImposium15https://media.trustradius.com/vendor-logos/vm/Dc/U8UZI191A7BZ-180x180.JPEGVideolicious16https://media.trustradius.com/vendor-logos/6L/4c/KFM553IM19JG-180x180.PNGSpirable17https://media.trustradius.com/product-logos/N8/9c/2M4MEPZA9996.JPEGContus Vplayed18https://media.trustradius.com/product-logos/nX/ql/HTFNQL0WWU8X.PNGBlue Billywig19https://media.trustradius.com/product-logos/Dd/xM/6I3L5NVR0TJ6.PNGVIXY Video Platform20https://media.trustradius.com/product-logos/UA/4s/J2ZV9AWHRH54.JPEGHippo Video21https://media.trustradius.com/product-logos/4X/bY/HIPTDWG1O23J.JPEGSwish22https://media.trustradius.com/product-logos/Si/9B/7FZ6T1N39TZU.JPEGDailymotion Video Player Solution23https://media.trustradius.com/product-logos/X7/Th/J3BM8RDKS9WT.JPEGVidstart24https://media.trustradius.com/product-logos/tx/ch/KS2UXS5PBGSN.JPEGAccedo One25https://media.trustradius.com/vendor-logos/io/QW/XEQ5QZNSKNUO-180x180.JPEG

Video Marketing Software

Best Video Marketing Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Video Marketing Software Overview

What is Video Marketing Software?

Video marketing software is a specific type of content marketing tool that allows marketers to create personalized, interactive videos at scale.


For example, users can overlay elements like:

  • Clickable links

  • Forms or polls

  • Viewers' names

  • Branding

  • Other annotations

Users' can also dictate structural elements (branching, scenes/chapters, etc.) based on the attributes and behavior of the viewer.


Once the elements of the content and personalization logic are defined, videos may be displayed on a company's website or customer portal, sent in an email campaign, or served up via ad exchanges. The video marketing software measures viewer engagement, typically providing insights at both the individual and audience/content level.


Some video marketing tools allow users to host their video files within the platform, whereas others integrate with third-party video players/enterprise video platforms where the content is hosted.


Other common integrations include CRM and email marketing or marketing automation systems, which may provide the data to fuel personalization and/or receive data about video engagement.

Features of Video Marketing Software

Features offered by video marketing software vendors may include:

  • Customizable video player for the end-user (e.g. color, button style, etc.)

  • Custom thumbnail, logo & brand

  • Ad-builder or injection of video into ad campaigns

  • Video email, video messaging, social sharing

  • Dynamic reusable content, repurpose video for marketing

  • Embeddable interactive elements and call-to-action

  • Automated video SEO direct (via metadata) to company website & properties

  • Restricted playback (e.g. company domain, age-restricted, gated, etc.)

  • Integrated video hosting with guaranteed uptime & bandwidth management (e.g. HD detection)

  • Video content management, upload widget, asset downloader

  • In-video lead capture, survey, customer response/feedback capture

  • Annotation and linking to supplementary materials, other videos, etc.

  • Split A/B testing of personalized, targeted video

  • Lead tracking, conversion analytics

Pricing Information

Video marketing software is generally offered as a service (SaaS) on a subscription basis. Pricing is largely determined by size of video library hosted and premium integrations with MAPs or content management systems. Free plans with limited usage are available, as well as trials. On-premise options consisting largely of video editing tools for marketers exist.

Video Marketing Products

Listings (1-25 of 25)

Vidyard

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
96 Ratings

Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

Wistia

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
92 Ratings

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates. Foun...

Renderforest Video

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
45 Ratings

Renderforest Video is an online video production platform that promises to allow individuals and businesses to create “broadcast quality” videos for private or business use. It is free to use and anyone can register as a user in a few simple steps. Renderforest features paid upgrades or subscript...

Vimeo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
46 Ratings

Vimeo PRO is an enterprise video platform built to host and provide full high-definition videos with presentation customization and detailed reporting for users.

Loom

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
28 Ratings

Loom is free screen recording and video sharing software from the small company of the same name in San Francisco. designed to support education and marketing with short instructive and easily constructed videos.

6 Ratings

Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material o...

5 Ratings

BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales ...

2 Ratings

New Zealand based Wipster offers their video publishing and analytics platform that supports marketing teams with publishing data, view and engagement data, and detailed metadata, contained within an organized media asset library.

We don't have enough ratings and reviews to provide an overall score.

DemoUp says it offers the largest ecommerce video database, with more than 1,500 brands and 50,000 videos that are available to be embedded in an online retail shop. Users connect their online shop to DemoUp's video database and matching videos will be embedded automatically onto product page...

We don't have enough ratings and reviews to provide an overall score.

SundaySky's SmartVideo platform is video marketing software designed for brands in the telecom, ecommerce, insurance, healthcare, banking, and travel industries that want to cater video content to audiences of one, at enterprise scale. SmartVideo leverages first, second, and third-party data to p...

We don't have enough ratings and reviews to provide an overall score.

Imposium is a personalized video marketing software that aims to provide the fastest-rendering dynamic videos for marketing and advertising campaigns. Key features include: Dynamic textSocial connectivity (individuals' social media data can be used to power personalization)Rotoscoping, motion t...

We don't have enough ratings and reviews to provide an overall score.

Videolicious in New York offers their flagship video production platform to sales teams and marketers who wish to include competently produced video elements in their presentations and deploy it quickly without having to involve an entire production unit.

We don't have enough ratings and reviews to provide an overall score.

The Spirable platform aims to combine the power of storytelling with data and AI to create contextual videos. These videos use information on who consumers are and the environment around them, to create hyper-targeted content that treats them as individuals, rather than strangers. According to ...

We don't have enough ratings and reviews to provide an overall score.

Contus Vplayed is a cloud-enabled Video on demand platform that makes it easy to build video on demand mobile apps and websites. Backed by AWS cloud and built in with customizable video player, Contus Vplayed can scale automatically and is accommodative towards 3rd-party integrations. With a ful...

We don't have enough ratings and reviews to provide an overall score.

Blue Billywig is a full service, holistic Online Video Platform that promises to enable effortless management, hosting, publishing and analysis of your video content. The platform offers interactivity, personalization and 360º video. The company also provides revenue opportunities via in- & o...

We don't have enough ratings and reviews to provide an overall score.

VIXY offers various flexible video solutions for a wide variety of businesses. Users can embed and share their videos and/or quickly launch their own white label VOD TV channel with VIXY. This software provides professional video management, reliable hosting and ultrafast delivery to all devices.

We don't have enough ratings and reviews to provide an overall score.

According to the vendor, Hippo Video is a DIY video personalization platform for businesses. The platform can be used to create and send mass in-video & hyper-personalized video email campaigns at scale to book more meetings, track opportunities, and close more deals effectively. Hippo Video ...

We don't have enough ratings and reviews to provide an overall score.

Lightricks, headquartered in Jerusalem, offers Swish, a video application for marketing.

We don't have enough ratings and reviews to provide an overall score.

Vidstart, headquartered in Israel, offers a video advertising and monetization technology, providing integrated fraud detection.

We don't have enough ratings and reviews to provide an overall score.

Accedo.tv headquartered in Sweden offers the Accedo One platform, designed to support broadcast and media streaming / OTT content providers with customer-centric content and marketplaces, as well as large enterprise marketing departments needing a unified platform for video hosting, video marketi...