Video MarketingVideo marketing software is a specific type of content marketing tool that allows marketers to create personalized, interactive videos at scale. This software measures viewer engagement, typically providing insights at both the individual and audience/content level.Wistia1https://dudodiprj2sv7.cloudfront.net/product-logos/bz/pw/AVCVMQ10ZB2S.PNGRenderforest2https://dudodiprj2sv7.cloudfront.net/product-logos/cq/f4/U8124G2HT7GS.JPEGVidyard3https://dudodiprj2sv7.cloudfront.net/product-logos/bM/pS/N0DF1AJW1TFV.PNGGoAnimate4https://dudodiprj2sv7.cloudfront.net/product-logos/us/d9/AD00NLXB4PVM.JPEGOlapic5https://dudodiprj2sv7.cloudfront.net/product-logos/4r/jj/M7GB0ZIFMIZT.JPEGLoom6https://dudodiprj2sv7.cloudfront.net/vendor-logos/5C/Lx/UD66JMEJGQFN-180x180.JPEGBombBomb7https://dudodiprj2sv7.cloudfront.net/vendor-logos/iz/GV/87IT4S27MIR5-180x180.JPEGHapyak Interactive Video8https://dudodiprj2sv7.cloudfront.net/product-logos/QJ/Mb/WRHZHP789ZHZ.PNGVimeo Live9Wipster10https://dudodiprj2sv7.cloudfront.net/vendor-logos/fO/Zz/LLCZIJ2TJVF4-180x180.PNGDemoUp11https://dudodiprj2sv7.cloudfront.net/product-logos/c9/n2/8CVONN6KWK9F.PNGSundaySky SmartVideo12https://dudodiprj2sv7.cloudfront.net/vendor-logos/mu/Qn/MZ5HCU6LC2FD-180x180.PNGIdomoo Personalized Video Cloud Platform13https://dudodiprj2sv7.cloudfront.net/vendor-logos/Ig/BP/O4T62DUGOOZA-180x180.JPEGImposium14https://dudodiprj2sv7.cloudfront.net/vendor-logos/vm/Dc/U8UZI191A7BZ-180x180.JPEGVideolicious15https://dudodiprj2sv7.cloudfront.net/vendor-logos/6L/4c/KFM553IM19JG-180x180.PNGSpirable16https://dudodiprj2sv7.cloudfront.net/product-logos/N8/9c/2M4MEPZA9996.JPEGBlue Billywig17https://dudodiprj2sv7.cloudfront.net/product-logos/Dd/xM/6I3L5NVR0TJ6.PNG

Video Marketing Software

Video Marketing Software Overview

What is Video Marketing Software?

Video marketing software is a specific type of content marketing tool that allows marketers to create personalized, interactive videos at scale.

For example, users can overlay elements like:
  • Clickable links
  • Forms or polls
  • Viewers' names
  • Branding
  • Other annotations
Users' can also dictate structural elements (branching, scenes/chapters, etc.) based on the attributes and behavior of the viewer.

Once the elements of the content and personalization logic are defined, videos may be displayed on a company's website or customer portal, sent in an email campaign, or served up via ad exchanges. The video marketing software measures viewer engagement, typically providing insights at both the individual and audience/content level.

Some video marketing tools, like Vidyard, allow users to host their video files within the platform, whereas others, like Hapyak, integrate with third-party video players/enterprise video platforms where the content is hosted.

Other common integrations include CRM and email marketing or marketing automation systems, which may provide the data to fuel personalization and/or receive data about video engagement.

Video Marketing Products

Listings (1-17 of 17)

Wistia

Top Rated
70 Ratings

Wistia is a video platform that aims to make it easy for businesses to create, host, manage, share, and measure videos. The product includes video hosting as well as Soapbox—a simple video creation tool. According to the vendor, over 300,000 businesses use Wistia for their video needs. The vend...

Renderforest

31 Ratings

Renderforest is an online video production platform that allows individuals and businesses to create “broadcast quality” videos for private or business use. It is free to use and anyone can register as a user in a few simple steps. Renderforest features paid upgrades or subscription plans.For per...

Vidyard

Top Rated
48 Ratings

Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

GoAnimate

18 Ratings

GoAnimate is a cloud-based platform for producing custom animated videos. It is used by educators as well as in business contexts by advertisers and content marketers, and for demos and presentations. GoAnimate has a drag and drop interface and includes libraries with thousands of characters, bac...

Olapic

4 Ratings

Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material o...

Loom

6 Ratings

Loom is free screen recording and video sharing software from the small company of the same name in San Francisco. designed to support education and marketing with short instructive and easily constructed videos.

BombBomb

2 Ratings

BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales ...

Hapyak Interactive Video

1 Ratings

Hapyak is an interactive online video platform built on HTML5. It is used by content marketers to engage prospects, train employees, and measure content engagement. It is used by universities to engage students, quantify online participation, and implement flipped classrooms.

Vimeo Live

3 Ratings

Vimeo acquired Livestream in September 2017 and now offers Vimeo Live, the company's HD livestreaming platform touting auto-archiving, simultaneous live streaming, secure sharing with password and domain-level security, and audience engagement (e.g. chat), with SLA available at the highest tier s...

Wipster

1 Ratings

New Zealand based Wipster offers their video publishing and analytics platform that supports marketing teams with publishing data, view and engagement data, and detailed metadata, contained within an organized media asset library.

DemoUp

We don't have enough ratings and reviews to provide an overall score.

DemoUp says it offers the largest ecommerce video database, with more than 1,500 brands and 50,000 videos that are available to be embedded in an online retail shop. Users connect their online shop to DemoUp's video database and matching videos will be embedded automatically onto product page...

SundaySky SmartVideo

We don't have enough ratings and reviews to provide an overall score.

SundaySky's SmartVideo platform is video marketing software designed for brands in the telecom, ecommerce, insurance, healthcare, banking, and travel industries that want to cater video content to audiences of one, at enterprise scale. SmartVideo leverages first, second, and third-party data to p...

Idomoo Personalized Video Cloud Platform

We don't have enough ratings and reviews to provide an overall score.

Idomoo's Personalized Video Cloud Platform includes the Storybuilding Suite, a library of ready-made Personalized Video Templates, and Dynamic Video Ads. Agencies can use Idomoo to provide personalized video capabilities to their brand clients, or brands can purchase Idomoo directly. For brands, ...

Imposium

We don't have enough ratings and reviews to provide an overall score.

Imposium is a personalized video marketing software that aims to provide the fastest-rendering dynamic videos for marketing and advertising campaigns. Key features include: Dynamic textSocial connectivity (individuals' social media data can be used to power personalization)Rotoscoping, motion t...

Videolicious

We don't have enough ratings and reviews to provide an overall score.

Videolicious in New York offers their flagship video production platform to sales teams and marketers who wish to include competently produced video elements in their presentations and deploy it quickly without having to involve an entire production unit.

Spirable

We don't have enough ratings and reviews to provide an overall score.

The Spirable platform aims to combine the power of storytelling with data and AI to create contextual videos. These videos use information on who consumers are and the environment around them, to create hyper-targeted content that treats them as individuals, rather than strangers. According to ...

Blue Billywig

We don't have enough ratings and reviews to provide an overall score.

Blue Billywig is a full service, holistic Online Video Platform that promises to enable effortless management, hosting, publishing and analysis of your video content. The platform offers interactivity, personalization and 360º video. The company also provides revenue opportunities via in- & o...