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Video Marketing Software

Best Video Marketing Software

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Video Marketing Software Overview

What is Video Marketing Software?

Video marketing software is a specific type of content marketing tool that allows marketers to create personalized, interactive videos at scale.


For example, users can overlay elements like:

  • Clickable links

  • Forms or polls

  • Viewers' names

  • Branding

  • Other annotations

Users' can also dictate structural elements (branching, scenes/chapters, etc.) based on the attributes and behavior of the viewer.


Once the elements of the content and personalization logic are defined, videos may be displayed on a company's website or customer portal, sent in an email campaign, or served up via ad exchanges. The video marketing software measures viewer engagement, typically providing insights at both the individual and audience/content level.


Some video marketing tools allow users to host their video files within the platform, whereas others integrate with third-party video players/enterprise video platforms where the content is hosted.


Other common integrations include CRM and email marketing or marketing automation systems, which may provide the data to fuel personalization and/or receive data about video engagement.

Features of Video Marketing Software

Features offered by video marketing software vendors may include:

  • Customizable video player for the end-user (e.g. color, button style, etc.)

  • Custom thumbnail, logo & brand

  • Ad-builder or injection of video into ad campaigns

  • Video email, video messaging, social sharing

  • Dynamic reusable content, repurpose video for marketing

  • Embeddable interactive elements and call-to-action

  • Automated video SEO direct (via metadata) to company website & properties

  • Restricted playback (e.g. company domain, age-restricted, gated, etc.)

  • Integrated video hosting with guaranteed uptime & bandwidth management (e.g. HD detection)

  • Video content management, upload widget, asset downloader

  • In-video lead capture, survey, customer response/feedback capture

  • Annotation and linking to supplementary materials, other videos, etc.

  • Split A/B testing of personalized, targeted video

  • Lead tracking, conversion analytics

Pricing Information

Video marketing software is generally offered as a service (SaaS) on a subscription basis. Pricing is largely determined by size of video library hosted and premium integrations with MAPs or content management systems. Free plans with limited usage are available, as well as trials. On-premise options consisting largely of video editing tools for marketers exist.

Video Marketing Products

Listings (1-19 of 19)

Renderforest

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41 Ratings

Renderforest Video is an online video production platform that promises to allow individuals and businesses to create “broadcast quality” videos for private or business use. It is free to use and anyone can register as a user in a few simple steps. Renderforest features paid upgrades or subscript...

Top Rated
76 Ratings

Wistia is a video platform that aims to make it easy for businesses to create, host, manage, share, and measure videos. The product includes video hosting as well as Soapbox—a simple video creation tool. According to the vendor, over 300,000 businesses use Wistia for their video needs. The vend...

Vidyard

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Top Rated
52 Ratings

Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

Loom

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15 Ratings

Loom is free screen recording and video sharing software from the small company of the same name in San Francisco. designed to support education and marketing with short instructive and easily constructed videos.

4 Ratings

Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material o...

4 Ratings

BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales ...

3 Ratings

Vimeo acquired Livestream in September 2017 and now offers Vimeo Live, the company's HD livestreaming platform touting auto-archiving, simultaneous live streaming, secure sharing with password and domain-level security, and audience engagement (e.g. chat), with SLA available at the highest tier s...

1 Ratings

New Zealand based Wipster offers their video publishing and analytics platform that supports marketing teams with publishing data, view and engagement data, and detailed metadata, contained within an organized media asset library.

We don't have enough ratings and reviews to provide an overall score.

DemoUp says it offers the largest ecommerce video database, with more than 1,500 brands and 50,000 videos that are available to be embedded in an online retail shop. Users connect their online shop to DemoUp's video database and matching videos will be embedded automatically onto product page...

We don't have enough ratings and reviews to provide an overall score.

SundaySky's SmartVideo platform is video marketing software designed for brands in the telecom, ecommerce, insurance, healthcare, banking, and travel industries that want to cater video content to audiences of one, at enterprise scale. SmartVideo leverages first, second, and third-party data to p...

We don't have enough ratings and reviews to provide an overall score.

Imposium is a personalized video marketing software that aims to provide the fastest-rendering dynamic videos for marketing and advertising campaigns. Key features include: Dynamic textSocial connectivity (individuals' social media data can be used to power personalization)Rotoscoping, motion t...

We don't have enough ratings and reviews to provide an overall score.

Videolicious in New York offers their flagship video production platform to sales teams and marketers who wish to include competently produced video elements in their presentations and deploy it quickly without having to involve an entire production unit.

We don't have enough ratings and reviews to provide an overall score.

The Spirable platform aims to combine the power of storytelling with data and AI to create contextual videos. These videos use information on who consumers are and the environment around them, to create hyper-targeted content that treats them as individuals, rather than strangers. According to ...

We don't have enough ratings and reviews to provide an overall score.

Blue Billywig is a full service, holistic Online Video Platform that promises to enable effortless management, hosting, publishing and analysis of your video content. The platform offers interactivity, personalization and 360º video. The company also provides revenue opportunities via in- & o...

We don't have enough ratings and reviews to provide an overall score.

VIXY offers various flexible video solutions for a wide variety of businesses. Embed and share your videos and/or quickly launch your own white label VOD TV Channel. Professional video management, reliable hosting and ultrafast delivery to all devices. According to the vendor, VIXY is the most po...