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Score 9.2 out of 100


Recent Reviews

Wistia for the Win!

10 out of 10
April 15, 2022
Wistia is used in primarily by of our Marketing and Training videos. Wistia has given us the ability to host a large library of videos and …
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The Best Video Product.

9 out of 10
April 07, 2022
Wistia is a video platform that we use both on the company's website as well as behind the scenes for employees and contributors. It makes …
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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $25 per month

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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Wistia Video

What is Wistia?

Wistia Integrations

Wistia Competitors

Wistia Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS


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Frequently Asked Questions

How much does Wistia cost?

Wistia starts at $25.

What is Wistia's best feature?

Reviewers rate Availability and Performance and Usability highest, with a score of 10.

Who uses Wistia?

The most common users of Wistia are from Small Businesses (1-50 employees) and the Computer Software industry.


(1-25 of 70)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Calculating ROI for Wistia is difficult. However, it does create a more customized, professional feel for clients and prospects when they visit our website, which is valuable to us.
Joey Harman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Coval Homes Sales - the last three years have been our most profitable, and Wistia helping our videos get out there has definitely been a big part of that.
  • Coval Homes Marketing - Wistia was the choice years ago, and they haven't regretted it.
  • Overall, videos have become a big part of our initial process to get leads and close deals. Wistia has definitely helped facilitate that process.
Josh Singer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It certainly increases our lead generation numbers because we require small amounts of info for certain videos.
  • It certainly increases our time on-site significantly because they are spending time on the site watching the video. Then typically, we see a lot of click-thru's from the end of a video to another page within our website.
  • It has given us insight into what specific points of our video are interesting to people - it's almost another way of doing keyword or topical research.
Will Goad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Makes managing video simple, thus allowing me to focus on scenarios/issues where active engagement is necessary.
  • Gating makes it easy to give multiple users download rights, making Wistia great for not only streaming but for content sharing. This helps avoid the cost of FTP Service.