Wordstream and How Michigan Creative Optimized our Clients' AdWords
March 24, 2017

Wordstream and How Michigan Creative Optimized our Clients' AdWords

Michael Phelps | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with WordStream

We use WordStream to manage our multiple client's adwords accounts. What we find best with WordStream is that we can both push and pull settings, insights, etc. to adwords and pull from adwords. The benching and recommendations of keywords helps us optimize our clients campaigns. Another feature we enjoy is the reporting. This helps us provide detailed reports to clients.
  • Organization
  • Ease of Use
  • Customer Service
  • Lack of Analytics
  • No retargeting integration
  • No IP retargeting integration
  • Price structure
  • Positive: the consulting feature we pay for is great. Our rep is very helpful and knowledgeable on adwords practices.
  • Negative: We find that the lack of integration to be a hindrance.
  • Positive: Push/Pull from and to our adwords account.
Unfortunately the agency I am with used other products like this for social media management. I have little perspective or insights to provide in regards to this.
It is well suited for managing multiple clients. We find the breakdown for our various clients to provide well organized reports which allows us to generate our own reports. Benching of keywords allows us to keep keywords in our list while not specifically advertising that keyword. This feature also helps us gain perspective on our other keywords.