Workfront for Marketing Teams
July 28, 2015

Workfront for Marketing Teams

Bill Gattinger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Workfront

We use Workfront to manage all work activity in our in-house ad agency. (We process approximately 1500 requests per year from over 125 internal customers). Workfront allows us to effectively manage the deadlines required and the workload and resources necessary to complete those requests on time and on budget. It allows us to instantly see the status of all work in progress and its Update feature allows all stakeholders on any particular project to know exactly what is going on and why. We would be lost without it.
  • Workfront has a terrific request queue - that is fully customizable.
  • Workfront has an incredibly powerful and customizable engine. We mimicked our processes exactly in Workfront when we installed it.
  • Workfront allows all stakeholders to see exactly what is going on in their particular project. It allows all communications to be stored within that project - no more email trails.
  • Workfront keeps all relevant documents within the specific project for easy access.
  • Workfront has a powerful proofing tool.
  • Workftront has a powerful and easy to use reporting tool.
  • Its nomenclature is suited to people with a programming background. Non-technical people need to learn a new lexicon if they are administrating this product or if they are utilizing the help feature.
  • Its resource allocation process is clunky. It needs to be improved.
  • Workfront does not allow you to directly transport data from custom forms into the main forms.
  • We generate 100% ROI each year in our Traffic department. Specifically, the money we save on FTE's in this department more than pays the entire annual costs for Workfront each year. All other returns are just gravy...
  • We are able to maintain SLAs for request conversion and we can now track our performance (project duration, actual vs expected costs) on all projects. Getting better at what we do by improving what we do. Workfront provides us with the information to do that.
  • Our designers save a LOT of time looking for creative assets because they are now stored in one place, with a uniform project number assigned.
  • none
I selected Workfront because it provided me with all of the things I wanted in project management software.
We find Workfront to be extremely well suited for creative marketing processes. It has all the tools that any agency needs to run efficiently and effectively.

Adobe Workfront Feature Ratings

Task Management
Resource Management
Gantt Charts
Workflow Automation
Team Collaboration
Support for Agile Methodology
Not Rated
Support for Waterfall Methodology
Document Management
Email integration
Not Rated
Mobile Access
Timesheet Tracking
Change request and Case Management
Budget and Expense Management
Project & financial reporting
Integration with accounting software
Not Rated

Using Workfront

150 - Marketing
1 - An understanding of how Workfront was configured. It helps to have someone with a programming background (to write complex queries in some reports) but more importantly, the support person has to understand your processes as designed in Workfront.
  • Request Queue
  • Timesheet tracking
  • Task Management
  • P:roject Management
  • Cost tracking
  • Specialized reports
we could not manage without it.

Workfront Implementation

Have all of your existing processes locked down. Be prepared to modify them if Workfront can show you a better way.
  • Vendor implemented
  • Implemented in-house
Yes - Discovery phase - we diagrammed all of our existing processes.
Implementation phase - Workfront consultant came on site and assisted us to set up the product.
Testing phase - launched the product and trained the initial users.
Roll-out phase - launched the product across all marketing teams.
Change management was a major issue with the implementation - Ensure you have complete support from a C level executive who is paying the bill. It is amazing how that one thing sharpens people's attitudes towards assimilating the product into their daily workflow.
  • Not enough support from stakeholders, therefore slower adoption.
  • Too much technical information for a non-technical person to assimilate.

Workfront Support

Very knowledgeable help desk. Very responsive to my needs.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No - no need to
Yes - Yes it was resolved, it took a few weeks to resolve.
I had some difficult reports to write...spent 30 minutes on the phone with a consultant, 2 days later they were done. Blew me away.

Using Workfront

Easy to use for the requestors and workers.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
Lots to learn
  • Create new projects or tasks.
  • Assign team members to those tasks.
  • Monitor performance in those tasks.
  • Resource allocation is clunky.