Item: Zapier
Rating: 10
Author: Witt Sparks

Overall Satisfaction with Zapier

Use Cases and Deployment Scope

I am a software developer with http://assessmentgenerator.com. I built a Zapier App to allow our users to connect their Assessment Generator assessments to their CRM or other apps using Zapier.

Pros and Cons

Pros

Zapier technical support is outstanding. Their support staff is friendly, responsive, helpful, and knowledgeable
The Zapier platform is quite flexible; it can accommodate a variety of needs and use cases.

Cons

Developing a Zapier app requires coding knowledge and familiarity with software development tools. I think, though, that this is unavoidable due to the nature of developing an app.

Return on Investment

A significant percentage of Assessment Generator users are using Zapier. Zapier integration is a strong selling point for Assessment Generator, and it helps drive users to our premium subscription plans (Zapier integration is not supported in the free and basic plans for Assessment Generator).

When I added support for Zapier three years ago, as far as I know it was the only system of its kind, and our customers were asking for it by name. So I did not evaluate other options at that time. Zapier continues to be well supported and is evolving, and I don't see a need to support other integration services at this time.

Other Software Used

Google Analytics

Likelihood to Recommend

It's great for taking the well-defined output from one application and routing it into another application in order to cause some action to occur there. In Assessment Generator, for example, when a user completes an assessment, their contact information (and scores if desired) are automatically passed to the assessment author's CRM system, where they are used to create new contacts or kick off an auto-responder sequence.

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Review of Zapier from the perspective of an App developer