Zoho Campaigns - Meh
Vincent Frisina | TrustRadius Reviewer
February 18, 2020

Zoho Campaigns - Meh

Score 5 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Zoho Campaigns

We're using Zoho Campaigns to replace our previous email campaign management tools. It's being used by customer success management, partner management, and marketing to engage current customers, partners, and prospects.
  • Decent user interface
  • Native Integration with Zoho CRM
  • Contact sync with CRM is very difficult
  • Campaigns sync with CRM Campaigns module is challenging
Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other hand, we got it for free with CRM Plus and I'm the only one using the tool, so I can work around these issues and make it work to cancel Mailchimp.
If you're already using Zoho CRM, this app makes sense since it can be included in a CRM package. Otherwise it's a clumsy tool not well-suited for proficient users.

Zoho Campaigns Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
1
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability
5
List management
1
Triggered drip sequences
Not Rated
Dashboards
5
Standard reports
5
Custom reports
6