Campaigns the Zoho way!
February 05, 2020

Campaigns the Zoho way!

Mehdi Aherraki | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Campaigns

We use Zoho Campaign for our mailing campaign and promotion, but also our segmented customer groups (special offers, events, exclusive project reporting). It's beneficial and straightforward to use thanks to its intuitive and easy-to-learn interface. It helped us move from drafting individual messages (not appealing, boring, and not good-looking at all) to more beautiful, concise, arranged emails.
  • Ready-made newsletters and templates import.
  • Engagement measuring.
  • A/B Test campaigns.
  • Link tracking and recipient activity tracking.
  • Synchronization with other Zoho products like the CRM.
  • Pricing.
  • Lack of fonts.
  • Maybe a feature called 'smart lists' that groups users by their interaction with earlier campaigns, etc.
  • Some of the admin settings UX have room for improvement.
  • Customer support sometimes takes too much time.
  • More improvement to the mobile app.
We chose Zoho Campaigns because we already use their suite of applications, and the UI/UX is quite the same. Zoho Campaigns is a quite excellent and powerful app for campaign management, but other products are more developed technically and visually. But Zoho Campaigns gets the job done for us and has the necessary integration with the CRM and other apps from Zoho that we use.
Zoho Campaigns is very good for promotional campaigns and emails. We use it for our monthly product updates, events, promotions, and also in our occasional greetings emails to clients and partners for their events and holidays. It's effortless to use, and the interface, as usual with Zoho products, is straightforward and easy to learn.

Zoho Campaigns Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports