Zoho Social - a good value product for basic social media posting
December 31, 2020

Zoho Social - a good value product for basic social media posting

Andres Lopez Matarranz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

Our marketing team currently uses Zoho Social for scheduling social media posts on LinkedIn, Facebook and Instagram, as well as for obtaining performance reports on our social media channels. We use the reports to analyse our posts' engagement, reach, etc. so that we can learn and improve our social media strategy.
  • Cross-posting on different social media platforms.
  • Creating detailed performance reports that are easy to read and understand.
  • Very intuitive and easy-to-use user interface.
  • Friendly and quick online customer support.
  • Allows to schedule posts months in advance.
  • Some limited posting functionalities, e.g. can only schedule a post with 4 photos for Facebook and LinkedIn, and only with 1 photo for Instagram.
  • Cannot resize videos or images that do not fit the social media platform's requirements on Zoho. For example, if your video is over 1 minute, you need to trim it outside of Zoho, otherwise Zoho will not allow you to post.
  • Some of the data in the different reports seems contradictory; there are no explanations of how the metrics were collated, so there is no way to understand why the data sometimes does not match.
  • Increased followers.
  • Increased reach.
  • Increased engagement.

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Very easy to use on desktop, however the mobile app glitches and has limited functionality when compared to the desktop version.
They always answer quickly and are very helpful and polite. They have always solved my problems and queries.
Well suited for simple posts, e.g. no long videos, no carousels...
Well suited for companies who want to schedule and prepare their posts well in advance.

Zoho Social Feature Ratings

Broad channel coverage
6
Content planning and scheduling
8
Audience targeting
2
Content optimization
4
Not Rated
Customer interaction histories
Not Rated
Not Rated
Twitter
Not Rated
Facebook
8
LinkedIn
8
Google+
8
Instagram
8
Campaign success analytics
9
Role-based user permissions & privileges
9
Mobile access
7