Item: Zoho Social
Rating: 10
Author: Leigh Anne Pearson

Use Cases and Deployment Scope

I am a contract social media manager using Zoho Social to plan/schedule/monitor social media content for other businesses. I have recommended Zoho Social to my business partners to assist in their account management as well. It simplifies the scheduling process, particularly the ability to pre-schedule on LinkedIn. I enjoyed using Facebook Creator Studio in the past for Facebook and Instagram, but this takes the extra work out of scheduling separately on Twitter and scheduling a day of posts on LinkedIn. An added bonus is seeing analytics, post performance, using customIQ to post based on historical engagement trends, and more.

Pros and Cons

Intuitive design--it's simple to learn and implement
Bulk scheduling and calendar view are especially helpful
Zoho has a plethora of other solutions-based systems, and I love having one login for everything

Preset preference for whether you want bit.ly or prefer the original link

Return on Investment

It has been positive for my time/efficiency
I look forward to exploring deeper into ways I can positively impact business objectives in Zoho Social

Alternatives Considered

Buffer

I found Buffer to be less intuitive and have a steeper learning curve. I also had frequent disruptions in social channels that had to be re-authenticated far too often. Editing posts was frustrating in Buffer as well. I actually still use Buffer for one client (per their current marketing manager). I have recommended Zoho Social and they are strongly considering a switch.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Pardot, Zoho Invoice, Buffer

Usability

It's easy to use with a gentle learning curve, simple design, and general ease of navigating and finding tools quickly and easily. There is a great deal of flexibility and a variety of tools available.

Support Rating

I have used several other providers in my time as a social media manager, and this is by far my favorite.

Likelihood to Recommend

Zoho Social is particularly helpful for a social media manager, a small business owner, entrepreneurs, and influencers who want to be intentional in their social presence. It would be less useful for someone only managing one Facebook and Instagram--that can be easily done within the platform.

I'm all in for Zoho Social

Overall Satisfaction with Zoho Social