Zoho Survey - Another Tool in the Zoho Toolbox
December 24, 2018
Zoho Survey - Another Tool in the Zoho Toolbox
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Zoho Survey
We use Zoho Survey to gather feedback once we've completed a customer project. It's used mainly for our sales department currently. We've got surveys in development to publish in other departments and to gather feedback at different stages of our customer life cycle.
Pros
- Zoho Survey comes with a simple UI and the builder offers many different question types. Its strength may be in simpler or more basic surveys, but it is definitely intuitive enough to design a very in-depth survey. Publishing surveys is again a straightforward process and is easy to do.
- The piping and logic features provide a better user experience for survey respondents, and are easy to configure within Zoho Survey. New features are always being added to Survey and the resources pages offer great detailed info on how to use the features of Zoho Survey.
- The integration with other Zoho apps (Zoho CRM, Zoho Analytics, etc.) is a real strength. Zoho has ingeniously created an entire "operating system" for business that integrates all their apps so perfectly. For example, if you send a project survey to a contact you can view their response contextually within the CRM system. So basically, project managers can stay in the CRM and see all Zoho Survey responses from their customers.
- Survey scoring is a great feature as well!
Cons
- The layouts and themes may be a bit lacking. They suit our needs perfectly, however I have compared other survey platforms and they have very nice features that Zoho Survey may not have.
- I've not figured out how to edit the contextual view of surveys within the CRM. Maybe this is not possible, but if it is I may choose to show different fields.
- We've only ever required some basic reporting from our surveys, which Zoho Survey provides. However, for one particular survey some time ago, I did look into a more advanced report and found it a bit complex. Zoho Survey does integrate with Zoho Analytics (formerly Zoho Reports), where we can integrate our Survey data with basically any other data source, so knowing this is available is a huge plus; figuring out how to set up the reports is another story but I am sure I could figure it out.
- No impact measured on our end really, just a positive brand building tool to reassure our customers that we care about their opinion and offer them a chance to provide any sort of feedback.
- Google Forms and Typeform
Google Forms is about as basic as it gets and I use this personally. Typeform seems to be at the complete opposite end of the survey spectrum in that it has one of the best UI's I've ever seen and has so many cool features. I've not ever used Typeform but have evaluated it. At the end of the day the integration and insights we get from using the Zoho platform made Zoho Survey the right choice for us.
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