Efficient, accurate, and scalable for your database!
January 13, 2020

Efficient, accurate, and scalable for your database!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We adopted ZoomInfo as a means to get better and more accurate data in terms of mobile numbers, email addresses and just some general information that places like LinkedIn may not have. It's really quick to get through the system so you can call or email, see if it's good, and move onto someone else. Zoom is predominantly used by sales and marketing, but we have now incorporated Sales Ops into it to keep an eye on the data, how it's being used and better ways of making the day for everyone more productive and efficient.
  • Efficient.
  • Accurate.
  • Getting more accurate data.
  • Getting more UK companies on the database.
  • It has grown our database.
  • More accurate information.
We selected ZoomInfo after using their week trial. We found it was pretty accurate for our target clients and it was very quick to export and get calling or emailing straight away. We also needed to grow our database so having something like ZoomInfo and exporting so many contacts gave us scalability and well as the quality.
We did look at Hoovers, but found Zoom to have more accurate information and more functionality. This was ultimately the decision that led us to Zoom. The intent functionality is a very unique tool that a lot of other data providers don't have.
ZoomInfo is suited well if you are wanting to cleanse your database and get more accurate information in there. The info isn't always perfect, but it does do the job so you can get calling/emailing done quickly. It's less appropriate when you call a prospect and the information is all wrong (they do not work there or they are not in that department etc.). Overall, I would recommend it simply as it's a good building block for creating a great database and getting companies and contacts in the system. The internet functionality is also great as it shows what topics are trending for certain companies and it's a good talking point when you are on the phone or emailing.

ZoomInfo Sales Feature Ratings

Advanced search
8
Identification of new leads
9
List quality
8
List upload/download
9
Ideal customer targeting
9
Load time/data access
9
Contact information
8
Company information
8
Industry information
9
Salesforce integration
Not Rated
Company/business profiles
8
Alerts and reminders
8
Data hygiene
8
Automatic data refresh
8
Tags
9
Filters and segmentation
9
Sales email templates
8