ZoomInfo: Helping Find the Right Leads
January 10, 2020

ZoomInfo: Helping Find the Right Leads

Brian Wiese | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

ZoomInfo is currently being used by our company in three different departments including sales, marketing, and vendor enrollment. Marketing uses ZoomInfo to find the best companies and leads to do outreach to while casting a wide net. Sales utilizes ZoomInfo to target specific accounts and personas within those accounts to create the largest impact. Vendor enrollment uses ZoomInfo to find the most accurate vendor contact info to help get the different vendors signed up.

Pros

  • ZoomInfo has had the most accurate contact info of the different systems I've used.
  • ZoomInfo's search accounts by domain function makes searching easy.

Cons

  • ZoomInfo maps well to Salesforce, but not perfectly.
  • ZoomInfo is the most accurate database I have used, but it still has old contacts sometimes.
  • ZoomInfo has helped us grow our database and helped us reach the right people.
ZoomInfo is much more comprehensive and easier to use than D&B Hoovers. When I used D&B Hoover's in a previous role, I was constantly dealing with outdated data, which made my role very difficult. The D&B Hoovers setup is similar to that of ZoomInfo, but it is a bit harder to use and the information is not as accurate in my experience.
ZoomInfo is fantastic for lead generation activities in sales and marketing for mid-market to enterprise accounts. The contact information and general company information are seemingly always accurate with the exception of some old emails and phone numbers. ZoomInfo is not as well suited for going after small business accounts around 500 and under.

ZoomInfo Sales Feature Ratings

Advanced search
9
Identification of new leads
10
List quality
8
List upload/download
8
Ideal customer targeting
10
Load time/data access
10
Contact information
9
Company information
9
Industry information
5
Salesforce integration
9
Company/business profiles
8
Data hygiene
8
Automatic data refresh
9
Tags
10
Filters and segmentation
10

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