Great data source, still waiting on ROI
Updated March 02, 2020

Great data source, still waiting on ROI

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We use ZoomInfo across the entire organization. It addresses the previous problem of lead generation: both for our sales dept & our recruiters.

Pros

  • Saved Searches: We can set up the filters to match our target client strategy & automatically receive results!
  • Accurate Contact Info: We can get current contact info to reach out to potential clients. In the past this was a huge hurdle. Now we just run a quick search!

Cons

  • Scoops: They used to be great, but now they're not being updated consistently. I haven't seen any new Scoops in over 2 weeks. When I contact Tech Support, there's no ETA for a resolution either.
  • Webinars: The training webinars are really great, but it would be nice to not get a sales pitch at the end of every single one.
  • Employee efficiency has significantly increased with lead generation. What used to take days or weeks can now be accomplished in less than an hour.
  • We have significantly increased our database with targeted, refined leads that have current contact info!
In the past we'd used other tools or free internet searches to track down leads and contact info with very limited results.
ZoomInfo is great for lead generation, especially if you know what type of organization & contact you'd like to target. It is not great at answering what type of company you should target. It is less appropriate using ZoomInfo to figure out where a contact was before, i.e. their work history. If you're looking for a common thread to use in your reach outs, look some place else.

ZoomInfo Sales Feature Ratings

8.7
Advanced search
9
Identification of new leads
9
List quality
8
List upload/download
9
Ideal customer targeting
8
Load time/data access
9
7.7
Contact information
7
Company information
8
Industry information
8
7.5
Company/business profiles
8
Alerts and reminders
8
Data hygiene
7
Automatic data refresh
8
Tags
7
Filters and segmentation
7
Sales Intelligence Email Features ()
Not Rated

Comments

  • Colbie Blaisdell | TrustRadius Reviewer
    Colbie Blaisdell
    (Vendor Representative) commented 4 years ago
    Thank you for your feedback. We have a feature you may be interested in: AI-ICP. AI-Generated Ideal Customer Profile (ICP) automatically creates your ICP by analyzing your past wins and losses then it scores your prospects and accounts based on your ideal customer profile so you know who to target. To learn more visit: https://www.zoominfo.com/business/solutions/ai-icp I’ve reached out to a few people internally and we aren’t aware of your issues with work history and Scoops. If you could give us more details that would be great and we can get your issues resolved. Thank you, Colbie Blaisdell, ZoomInfo Customer Marketing Team

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