Item: ZoomInfo Sales
Rating: 10
Author: Verified User

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

We were using ZoomInfo for our Sales Development team at first and then we began using it for our SMB account executives as well when they began prospecting more on their own.

Pros and Cons

Pros

ZoomInfo was great for finding information on some of our smaller prospects with less of a LinkedIn presence.
ZoomInfo was also great when it came to finding companies not yet on our radar.
ZoomInfo was awesome for finding direct lines and emails for the people that we most wanted to prospect to.

Cons

Sometimes the information on ZoomInfo is not up to date.

Return on Investment

Increased employee efficiency - allowed our SDRs to have a more streamlined approach to prospecting
Grew our database - allowed us to research and determine new prospects we had never seen before
Decreased time to reach decision-makers as we were given accurate phone numbers and emails for our outreach

Prior to ZoomInfo, we used LeadIQ which was a great product too but to us seemed more limited than ZoomInfo as far as the search functionality and database. We also used list services like Databees and Growlabs which were just basically busy work for our reps as there was so much junk data to sort through to find anything substantial.

Other Software Used

Gong.io, Ambition, Outreach, SalesLoft

Likelihood to Recommend

If ZoomInfo proves to make sense for the industry you are prospecting to then, by all means, it is a must! It made prospecting fun at Restaurant365. It was a great way to do research on the companies that we wanted to get in front of and also a great way to find new companies we hadn't even thought of yet! However, there are some industries in which I don't think ZoomInfo would be a great resource based on just a lack of information on the prospects.

ZoomInfo Sales Feature Ratings

Comments

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ZoomInfo was a game changer for our SDRs