ZoomInfo is a must have for B2B data-driven companies
February 04, 2021
ZoomInfo is a must have for B2B data-driven companies

Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
We are using ZoomInfo to fuel our go-to-market strategy with data. Using ZoomInfo data, our business development reps have added to our pipeline and contacts to our accounts. We developed our total addressable market analysis and segmented our salesforce accounts using their account data. We use their intent data to uncover when target accounts are in-market for our products. We use ZoomInfo to understand which competitor technologies our target accounts are using. We use ZoomInfo to shorten our digital forms. We use ZoomInfo to create contacts and accounts in salesforce. We use ZoomInfo to consolidate our MarTech stack. ZoomInfo has been a great business partner.
Pros
- Sales development prospecting
- Account and Contact intelligence
- Intent data
- Technographic data
- Form shortening
Cons
- Intent data can be consolidated to a single intent score on their end
- Sales reps are pushy
- We have sourced many opportunities directly from using ZoomInfo data
- ZoomInfo sourced contacts and nurture have also helped us influence deals along
ZoomInfo is building a GTM data monster! They are becoming a one stop shop for all your B2B data needs.

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