ZoomInfo really does zoom into the info
Updated November 04, 2021

ZoomInfo really does zoom into the info

Mitchell "Moshe" Ross | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

Our Sales Team uses ZoomInfo for accessing contact information, but also much more. We review Buyer Intent Data, follow Scoops, build target prospecting lists, and import results into Hubspot, our CRM. Our Marketing Dept uses ZoomInfo to build lists for import, targeted marketing, and supporting both Sales and Marketing outreach. ZoomInfo solves the problem of knowing whom to call and how to reach them.
  • ZoomInfo helps define our prospect lists through highly targeted filtering.
  • ZoomInfo makes it especially easy to have readily available contact and corporate insights to support outbound sales efforts with personalized data points
  • ZoomInfo is a breeze for helping to target prospects and companies with a scored likelihood of a current need for our products and services.
  • ZoomInfo provides too much data if not properly filtered.
  • The dashboard or view is not customizable, requiring getting used to seeing more than I might need.
  • There should be a quick view company snapshot enabling users to see at once how to respond to inbound leads.
  • Reduced costs for determining ideal prospect profiles.
  • Increased efficiencies in finding and building targeted prospect sales.
  • Faster lead conversion.
  • Faster access to relevant buyers and decision makers.
ZoomInfo provided better overall contact information, but just as important, the product is the most comprehensive of all those reviewed. This means that the team not only has better data, but more data, making it extremely efficient for personalizing outreach efforts. We selected ZoomInfo because it provided more of what we needed in a single comprehensive package.
For outbound prospecting, ZoomInfo is extremely detailed when it comes to filtering and finding specific targets. This makes it especially good for building and importing lists. It's less effective as a nimble tool for assessing an inbound lead, and whether or not it fits the target profile. The user view is not as customizable as one might like to have, though it's not really an issue once you get used to it.

ZoomInfo Sales Feature Ratings

Advanced search
10
Identification of new leads
10
List quality
10
List upload/download
10
Ideal customer targeting
10
Load time/data access
10
Contact information
9
Company information
10
Industry information
9
Salesforce integration
Not Rated
Company/business profiles
10
Alerts and reminders
10
Data hygiene
9
Automatic data refresh
9
Tags
10
Filters and segmentation
10
Sales email templates
Not Rated