Item: ZoomInfo Sales
Rating: 8
Author: Tyler Schorman

Use Cases and Deployment Scope

I use ZoomInfo for getting into new accounts. I use the intent and scoops options a lot to help find new leads. I then use ZoomInfo to do research on the company and review all possible prospects for the company. Once I decide who the best contacts are to export I then upload them to Salesforce.

Pros and Cons

Company information
Buying intent signals
Easy to use

Contact information for prospects
home page layout
easier exports

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Not sure

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Return on Investment

Grown data base
increased new accounts aquired
Faster lead conversion

Alternatives Considered

LeadIQ

I was not involved in the decision process. I did not get to see any of the other options other than hearing a name or 2. I know they looked at LeadIQ but I do not know how the depth of data compares to ZoomInfo. ZoomInfo has been great for us though.

Other Software Used

LinkedIn Sales Navigator, Groove, Webex App

Likelihood to Recommend

When needing to find new accounts to target ZoomInfo can help by showing intent buying signals or scoops that they receive from employees in the company. they have the company org chart as well to really break down who you are trying to target. Zoominfo is my go-to when needing to find new accounts to target.

ZoomInfo is our go to for finding contact information on new prospects!

Overall Satisfaction with ZoomInfo