Item: ZoomInfo Sales
Rating: 9
Author: Verified User

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

We use ZoomInfo to build out lead lists for the purposes of building user groups and sales pipeline within key accounts. Our sales department is currently the only team using it, but we will likely give access to BDMs and possibly marketing teams at a later date. ZoomInfo solves these problems: gives us insight to organizations that we can't get with LinkedIn or DuxSoup, and builds instantly builds lists with direct contact info, cutting down much of the manual effort to find leads within accounts.

Pros and Cons

Pros

Provides direct email and sometimes phone numbers
Builds org charts that are fairly accurate

Cons

Exporting limits are sometimes not explained which puts work at a standstill
Narrowing down searches to specific technology users at specific companies is not inherently easy

Return on Investment

I have gotten over 50 solid leads in the month I've been using the tool
My emails are tailored to meet prospects' current initiatives

Alternatives Considered

RainKing (discontinued) and LinkedIn Sales Navigator

ZoomInfo gives a better picture of the organization as a whole and how people are related to one another. It also gives contact info. Building lists is much easier and more accurate in ZoomInfo than in Sales Navigator. On the Sales Navigator side, it's nice to have a prospect's resume in front of you, as well as being able to see who you may know in common with the prospect.

Other Software Used

Gong.io, Clearbit, Google Classroom

Likelihood to Recommend

Anyone in a hunting role, specifically selling technology, can use this tool. It's good for finding direct leads and contact info, but it's also an effective tool for mapping organisations. ZoomInfo has also proven helpful for learning about key initiatives at customer sites, as well as naming conventions for positions.

Comments

Please log in to join the conversation

ZoomInfo gets me answers