ZoomInfo Review.
May 16, 2025

ZoomInfo Review.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Operations

We use ZoomInfo to gather more contacts and accounts into our CRM to ensure our sales and marketing teams can contact the correct people. This would be infinitely more challenging without Zoom's capability. My team also uses RingLead as a data loader, and it saves countless hours of manual work by allowing us to update and load data in bulk without human error. It's an invaluable tool in our organization.

Pros

  • Contact enrichment.
  • RingLead as a whole program is amazing!
  • Account location review.
  • Provider counts and specialty data.

Cons

  • RingLead—You have to be very careful about what you update, since it's a live update tool. It's still the best tool available, hands down. You just have to be careful.
  • Not sure if we have everstring.
From a company standpoint, the data is paramount for making large updates to our CRM. For example, getting access to current address info for company enhancements is used by our team daily. I also use the enhancement for contacts at least weekly. Emails are easy to grab from the system, but sometimes the address info for the person themselves isn't always the most current.
List uploads for enhancements and the fact that RingLead is powerful and useful make my life as an analyst super easy. I can upload files in bulk and know that everything is mapping correctly without manually going line by line.
My only difficulty with the system is managing address information at the contact/lead level. I wish there were some indicator to say when it was last validated.

Do you think ZoomInfo Operations delivers good value for the price?

Yes

Are you happy with ZoomInfo Operations's feature set?

Yes

Did ZoomInfo Operations live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Operations go as expected?

Yes

Would you buy ZoomInfo Operations again?

Yes

The contact enrichment feature adds missing contact info, like emails or phone numbers. It also allows us to confirm that the address information on our CRM matches what Zoom says. I wish more emails were available within the service, but what you can glean from Zoom makes marketing to the correct personas much easier.

ZoomInfo Operations Feature Ratings

Data Quality
9.6
Data source connectivity
9
Data profiling
9
Data element standardization
10
Match and merge
10
Address verification
10

Comments

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